1. Using Mobile Technology for
Patient Recruitment and
Retention
Presenter:
Noel Chandler
Co-Founder and CEO of Mosio
Mobile Messaging Software

2. Agenda
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Quick Facts About Mobile Phones
What Does Mobile Mean for Recruiting?
3 Mobile Channels Explained
Best Practices and Items to Consider
Questions?

3. Quick Facts About Mobile Phones
82% of U.S. adults have a mobile phone
and 91% of them keep theirs within
arm’s reach 24/7.
[Pew Internet and Morgan Stanley]

4. Quick Facts About Mobile Phones
70% of mobile phone users in the US are
projected to own a smart phone by 2015.
25% of Americans access the internet
from a mobile phone exclusively.
[eMarketer and GoMoNews]

5. Quick Facts About Mobile Phones
Text messaging is the number one data
service in the world.

6. Quick Facts About Mobile Phones
Emails vs. Text Messages
Emails:
Not Opened
Text Messages:
Opened and read
within 10 minutes.
[Pew Internet: Mobile]

7. What Does Mobile Mean for Recruiting?
Harness the power of mobile by making
your site/studies “device agnostic.”
Choose the best mobile channel for your
patient communications.

8. 3 Mobile Channels Explained
1. Native Apps
2. Mobile Web
3. Text Messaging

9. 1. Native Apps
Over 2 Million Mobile Apps

10. 1. Native Apps
Key Benefits:
Apps better utilize the functions and
features built into a phone:
Contacts, Camera, GPS, etc.

11. 1. Native Apps

12. 2. Mobile Web
Key Benefits:
No downloading or updates required.
Smartphone and tablet accessible.
Works seamlessly with your website.

13. 2. Mobile Web

14. 3. Text Messaging
Key Benefits:
Accessible on 99% of all mobile phones.
Push notifications with trackable links.
Short and simple messaging.

15. 3. Text Messaging
Advertising Response
Text Message Alerts

16. 3. Text Messaging
Appointment and Dosing Reminders

17. Mobile Advertising
What about mobile advertising?
Google AdWords

18. Best Practices and Items to Consider
Technology Resources?
Site or Study Specific?
IRB Approval?
Budgeting?

19. Best Practices and Items to Consider
Set Up and Check Google Analytics

20. Best Practices and Items to Consider
Make your
website mobile
friendly.
Especially forms
and landing
pages.

21. Best Practices and Items to Consider
Who is this for?
Patients
Care Givers
Parents

22. Best Practices and Items to Consider
IRB Approval

23. Best Practices and Items to Consider
Decide what is the
best fit.
Don’t force it.

24. Best Practices and Items to Consider
Start with one
thing.
Learn:
Process
Costs

25. Best Practices and Items to Consider
Go for it!

26. Questions

27. Thank you!
Annie Garvey
agarvey@patientwise.com
608.664.9902
@patientwise
Noel Chandler
noel@mosio.com
415.756.0123
@mosio