It's Alive: Interactive Machines that Captivate
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Robots wired up to a web experience draw audiences and media buzz. Four teams share breakthrough interactive machines that have integrated facial recognition software, microcontrollers, Kinect hacks, and addictive experience. Learn how they did it and how you can translate these tech developments into experimental marketing success for your brand. Case Study videos: SapientNitro - Unilever Share Happy http://www.youtube.com/watch?v=5Kbl8CA6wlg Real Art - The Santa Claw http://vimeo.com/channels/realart#19397620 Welcome to College MARV: http://vimeo.com/channels/realart#31511542 Speakers: FK Funderburke, Patrice Hall, Justin Bayer, Nathan Martin, Arundi Venkayya Cox
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It's Alive: Interactive Machines that Captivate
- 1. It’s Alive! INTERACTIVE MACHINES THAT CAPTIVATE #SXLIVEBOTS
- 2. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE #SXLIVEBOTS FK Funderburke, Director, Mobile & Digital Experiences SapientNitro @sapientnitro Patrice Hall, Social Marketing Director Real Art @patricehall Justin Bayer, Founder/CEO Welcome to College @jjustinb Nathan Martin, CEO Deeplocal @deeplocal
- 3. Sapient Nitro Share Happy Machine FK Funderburke Director, Mobile & Digital Merchandising Strategy © COPYRIGHT 2012 SAPIENTNITRO CORPORATION 3
- 4. © COPYRIGHT 2012 SAPIENTNITRO CORPORATION 4
- 5. Unilever | Share Happy Machine Story: Unilever wanted to dramatically change how consumers interact with their ice cream vending machines by incorporating social media, augmented reality and vending in a manner that consumers found both entertaining and easy to use. Unilever and Sapient partnered together to design a unique user experience model, visual language, and social campaign specifically for their touch screen vending machine experience. The Share Happy Interactive Vending Machine was beta tested in multiple locations in three countries for the Summer of 2010. To date over 10,000 smiles have been shared. And there’s more to come… © COPYRIGHT 2012 SAPIENTNITRO CORPORATION 5
- 6. © COPYRIGHT 2012 SAPIENTNITRO CORPORATION 6
- 10. THE SANTA CLAW
- 11. THE SANTA CLAW
- 12. DIP-A-DRIP FOR INTEGER AND 7-ELEVEN
- 13. @welcome2college
- 14. WELCOME TO COLLEGE Visits Made Simple & Social
- 16. MARV Website
- 18. @deeplocal
- 19. Nike Chalkbot The Nike Chalkbot allowed people to remotely participate in chalking the roads of the Tour de France.
- 20. SaatchiLA & Deeplocal NogPong The Deeplocal NogBot allowed people online to play real beer pong against the employees of SaatchiLA for charity.
- 21. Toyota Prius Rollercoaster A custom roller coaster built using Prius parts demonstrated Toyota technology being used in other contexts to reclaim lost energy.
- 22. Toyota PXP Mind-Controlled Bike A concept bike based on design elements taken from the Toyota Prius allows riders to shift the bike with their thoughts.
- 23. Deeplocal Likebelt The Likebelt demonstrated how NFC can let us physically “like” things again.
- 24. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE #SXLIVEBOTS Discussion
- 25. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE #SXLIVEBOTS Questions?
- 26. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE #SXLIVEBOTS Thanks! MEET MARV Outside Beale Street Tavern, tonight PARTY WITH SAPIENTNITRO Roial Austin, Sunday 8-10pm