Speech for New Media Dayton on March 10, 2017: Imagine being surrounded by a new environment of your own creation. Virtual reality enables brands to bring stories to life in 3 dimensions, empowering audiences with interactive, immersive experiences. Learn about emerging fields of Virtual Reality and Augmented Reality, the benefits of different types of content and devices, and find out how brands are crafting experiences that are both creative and effective. See examples of recent VR and AR launches that have achieved real impact for businesses and consumers. You will learn about the future of VR and AR and techniques you can use to adopt these technologies. http://www.newmediadayton.com/1254/endless-possibilities-virtual-reality-immersion/

1. VIRTUAL REALITY & MIXED REALITY
I M M E R S I O N
NEW MEDIA DAYTON | 3/10/2017
Patrice Hall, Marxent Labs | @patricehall @marxent

2. “Virtual Reality
was once the dream of science fiction.
But the internet was also once a dream,
and so were computers and smartphones.
The future is coming.”
MARK ZUCKERBERG, FaceBook post, March 25, 2014

3. VIRTUAL-WHAT?

4. 4IMAGES FROM GOOGLE EARTH

5. 5IMAGES FROM GOOGLE EARTH
MIXED REALITY
IS MORE THAN
HEADSETS:
Changing how we live,
learn, and shop.

6. 6IMAGES: By Stephenbalaban - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=23187179 | GOOGLE CARDBOARD
STEREOSCOPY
1800s-1900s TODAY

7. 7
MARKERLESS

8. 8

9. WHY?

10. 10HYPE CYCLE BY GARTNER

11. HOW?

12. Adopting
AR/VR
12
RETAIL
PRODUCTS
DESIGN
STORYTELLING
EDUCATION
TRAINING
ENTERTAINMENT
GAMING
TRAVEL
360 VIDEO
SHOW 3D PRODUCTS
BUILD AN APP
JOIN A PLATFORM

13. Marketing
with virtual
reality
13
Become
a user
Build
your own
experience
Showcase
your products
Leverage a
platform
Tell your
story

14. 14
SNAPCHAT
IMAGES: SNAPCHAT.COM

15. POKEMON GO:
“Over 35,000 locations—ranging
from Starbucks to Sprint retail
stores—paid to become
sponsored locations in the game.”
-FORTUNE, FEB 27, 2017
More features are expected to be
added this year.
Pokemon GO: Getty Images

16. 16
Nat Geo:
educate
Image: National Geographic

17. 17
Make
It fun
Image: Ikea

18. Image:
Marxent
Empower
users

19. Creating
Virtual Reality
19
GAME DEVELOPER
APP DEVELOPER
3D ARTIST
DESIGNER
HARDWARE
LICENSES
APP STORES
HOSTING

20. What the computer in virtual reality enables
us to do is to recalibrate ourselves so that we
can start seeing those pieces of information
that are invisible to us but have become
important for us to understand.
- Douglas Adams

21. The
Virtual
Future
21
MARKERLESS
IMMERSIVE AR
PLATFORMS
VIRTUAL REALITY
COLLABORATION
COMMUNITIES

22. 22
HOLOLENS
Image: Microsoft

23. 23
HOLOLENS
Image: Microsoft

24. Reference
1. Stereoscopic Image By Stephenbalaban - Own work, CC BY-SA 3.0,
https://commons.wikimedia.org/w/index.php?curid=23187179
2. http://fortune.com/2017/02/28/pokemon-go-niantic-mwc-2017/
3. https://www.snapchat.com/ads/sponsored-geofilters
4. http://vrscout.com/news/microsoft-to-power-virtual-reality-headsets/
5. https://techcrunch.com/2016/02/21/virtual-and-augmented-reality-will-be-mobiles-demand-driver-not-its-replacement/
6. http://www.nationalgeographic.com/news-features/son-doong-cave/2/#s=pano37