As international business markets struggle to regain traction in 2012, the luxury retail market continues to post solid sales figures due to the resurgence of luxury customers and the expansion of luxury brands in international markets.

1. LUXURY BRAND SALES
ON THE RISE, BY
PATRICK GUADAGNO
by Patrick Guadagno

2. Introduction
 As international business markets struggle to
regain traction in 2012, the luxury retail market
continues to post solid sales figures due to the
resurgence of luxury customers and the
expansion of luxury brands in international
markets.

3. About Luxury Consumers
 Luxury consumers around the globe continue
to impress retail analysts in their resilience
throughout the recent economic downturns.
The recent earnings reports from Burberry and
Coach outline the continued success of luxury
brands through the expansion into
international markets and their continued focus
on retail sales in the US and European
markets.

4. Conclusion
 In an article published by the International
Business Times in January 2012, a number of
prominent figures in the fashion industry noted
that their companies have enjoyed either steady
or increased profits despite what many
economists are referring to as a “double dip
recession.” Speaking to this point, John Ayton of
the retail think tank Walpole said, “The luxury
consumer is probably buying fewer pieces, but
spending more on the pieces that they buy.” Mr.
Ayton’s observation reinforces the notion that
luxury retailers should expect continued growth by
adding value to luxury products.

5. About the Author
 An accomplished fashion executive and
designer, Patrick Guadagno has employed his
expertise in a variety of capacities at Yves St.
Laurent Menswear, Giorgio Armani Fashion
Group, and Dolce & Gabbana U.S.A.