1. KLOUT PERKS: Enables marketers to generate earned media at scale for product launches and events via authentic sources.
User Experience for
2. KLOUT PERKS CLIENT CHECKLIST
Below are the items we will need to successfully build your campaign.
Scroll through the rest of the deck to see where these items live within the user experience.
! Images (please send in hi-res)
• Banner: 680 x 280 image of Perk (Minimal wording is
recommended)
• Logo: 200 x 200 brand logo
! Description of the Perk
• 140 characters max with spaces and special characters
! Campaign Headline
• 45 characters max with spaces and special characters (This
will appear at the top of every modal through out the flow)
! URL link for Twitter Viral
• Do you want to link a specific URL to the canned Twitter
virals?
! Campaign Hashtag
• We recommend choosing something that is short, easy to
remember and unique to the Klout campaign. Your Account
Manager can help with this.
! Description of the Brand
• 140 characters max with spaces and special characters (Similar to
a Twitter bio). This copy is only used internally at the moment.
! Links to Brand’s:
• Website
• Twitter (must be registered on Klout)
• Facebook Fan Page (must be registered on Klout)
• Instagram
• G+
! Campaign Goals
• What are the goals of the campaign? This will help your Account
Manager customize the campaign to best fit your needs.
• I.e. Are you looking to drive influencers to you Twitter and
Facebook pages?
! Event Details
• Time and date of event(s)
• Exact location of event(s)
• Other important details influencers need to know for event
day
3. PERK INVITE
Targeted influencers will receive an email invite, a notification, and will live under My Perks on Klout.com/Perks.
Campaign Headline: 45 Characters Max
Description of the Perk: 140 Characters Max
Logo image: 200 x 200
4. PART ONE: LET’S GET STARTED
Users will be welcomed to the Perk with a large image and short description of what they get.
The information button (i) is available to view a more in-depth description of the Perk.
Description of the Perk: 140 Characters Max
5. OBJECTIVES
Influencers must complete objectives in order to claim the Perk.
Once complete, they can move on to the next step in the user experience.
8. SHARE ABOUT THE PERK
We will encourage users to share about the Perk on Twitter and Facebook, while reminding them to use the hashtag.
Twitter viral: 120 characters or less. We can
direct to any URL is this first tweet.
Facebook button will direct influencers to
their FB page, so they can create authentic
content on the campaign.
9. PERK IS CLAIMED
We will now provide the user with all the important details they should know in the user experience and via email.
What should
influencers know?
Think of what you
would want to
know if you were
attending this
event. Are there
parking
instructions? Is
there a designated
meeting spot for
the influencers?
Etc.
10. PART TWO: COLLECTING FEEDBACK
Once the Perk experience is complete, we will follow up via email and on Klout.com to collect feedback.
11. RATE THE PERK
Users can rate the Perk from 1-5 stars, leave a review, upload a picture, then share on Twitter
13. SHARE FINAL THOUGHTS
We will encourage users to share final thoughts on their Perk experience.
Twitter viral: 120 characters or less.
14. PERK SHOWCASE
A Klout hosted page will showcase all user generated content and reviews from the Perk.
This is a public page where others can learn more and spread the word.
Twitter viral: 120 characters or less.
