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versus




onsdag den 1 juni 2011
Brand value

                          No. 1 in the World:



                         $153 Billion

                          No. 2 in the World:



                         $111 Billion

onsdag den 1 juni 2011
Innovation in technologies,
                           products, services and
                                 business ...




onsdag den 1 juni 2011
Leadership@Apple

                         Hero/asshole rollercoaster
                         In total control
                         90 hours a week
                         Introducing new products
                         Delivering keynotes
                         Cutting deals
                         Leave of absence...



onsdag den 1 juni 2011
Leadership:@Google

                 Larry?          Sergey?


                                                  - Founders...
                                                  - CEO’s...
                                                  - Technical executives
                                                  - Product executives
                                                  - Know their business and
                                                  technology intimitely
                                                  - In control
                                                  - New to the job (Eric Schmidt left as CEO in 2011)

              (Swedes never learned to separate
                 Björn and Benny in ABBA)




onsdag den 1 juni 2011
Decision making


                         Data, data, data   Steve Says So




onsdag den 1 juni 2011
Motto



                         Don’t be evil           Think Different




onsdag den 1 juni 2011
Customers



                         Advertisers     Consumers




onsdag den 1 juni 2011
Customer approach

                ”If I’d asked my customers what they wanted,
                     they’d say they wanted a faster horse.”
                                              Henry Ford




onsdag den 1 juni 2011
Value chain


                         Open source,        100% control,
                          No retail          Retail stores




onsdag den 1 juni 2011
Marketing


                         No, minimal         Yes, truly important




onsdag den 1 juni 2011
Portfolio, Design & Pricing


                         Diversified         Focused
                          Simple,            Simple,
                            Free             Luxury




onsdag den 1 juni 2011
Talented employees

                         ”Engineers”   ”Designers”




onsdag den 1 juni 2011
Design approach
                    ”Design is a funny word. Some People think
                    design means how it looks. But of course, if
                     you dig deeper, it’s really how it works.”
                                      Steve Jobs




onsdag den 1 juni 2011
User Experience




onsdag den 1 juni 2011
Corporate facts

                         Founded                       1998                                       1976


                          CEO                        Larry Page                                Steve Jobs

                                       TV, Standalone applications, Desktop       Mac, iPod, iPhone, iPad, Apple TV, Mac
                         Products     extensions, Mobile applications, Account           OS X, iLife, iWork, iOS
                                             Management, Advertising,
                                          Communication and publishing,             Apple Store, Apple Store Online,
                         Services     development, mapping, search, Statistics,      AppStore, iTunes Store, iBook,
                                                    Hardware                                  MobileMe

                         Revenue                  29 Billion USD                             65 Billion USD


                          Profit                   8,5 Billion USD                            14 Billion USD


                     Employees                         26,316                                    49,400

                                        Youtube, Doubleclick, On2, Google
                     Subsidiaries                                                                   -
                                          Voice, Picnic, Aardvark, AdMob

onsdag den 1 juni 2011

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Google vs Apple

  • 2. Brand value No. 1 in the World: $153 Billion No. 2 in the World: $111 Billion onsdag den 1 juni 2011
  • 3. Innovation in technologies, products, services and business ... onsdag den 1 juni 2011
  • 4. Leadership@Apple Hero/asshole rollercoaster In total control 90 hours a week Introducing new products Delivering keynotes Cutting deals Leave of absence... onsdag den 1 juni 2011
  • 5. Leadership:@Google Larry? Sergey? - Founders... - CEO’s... - Technical executives - Product executives - Know their business and technology intimitely - In control - New to the job (Eric Schmidt left as CEO in 2011) (Swedes never learned to separate Björn and Benny in ABBA) onsdag den 1 juni 2011
  • 6. Decision making Data, data, data Steve Says So onsdag den 1 juni 2011
  • 7. Motto Don’t be evil Think Different onsdag den 1 juni 2011
  • 8. Customers Advertisers Consumers onsdag den 1 juni 2011
  • 9. Customer approach ”If I’d asked my customers what they wanted, they’d say they wanted a faster horse.” Henry Ford onsdag den 1 juni 2011
  • 10. Value chain Open source, 100% control, No retail Retail stores onsdag den 1 juni 2011
  • 11. Marketing No, minimal Yes, truly important onsdag den 1 juni 2011
  • 12. Portfolio, Design & Pricing Diversified Focused Simple, Simple, Free Luxury onsdag den 1 juni 2011
  • 13. Talented employees ”Engineers” ”Designers” onsdag den 1 juni 2011
  • 14. Design approach ”Design is a funny word. Some People think design means how it looks. But of course, if you dig deeper, it’s really how it works.” Steve Jobs onsdag den 1 juni 2011
  • 16. Corporate facts Founded 1998 1976 CEO Larry Page Steve Jobs TV, Standalone applications, Desktop Mac, iPod, iPhone, iPad, Apple TV, Mac Products extensions, Mobile applications, Account OS X, iLife, iWork, iOS Management, Advertising, Communication and publishing, Apple Store, Apple Store Online, Services development, mapping, search, Statistics, AppStore, iTunes Store, iBook, Hardware MobileMe Revenue 29 Billion USD 65 Billion USD Profit 8,5 Billion USD 14 Billion USD Employees 26,316 49,400 Youtube, Doubleclick, On2, Google Subsidiaries - Voice, Picnic, Aardvark, AdMob onsdag den 1 juni 2011