Building a giant growth and marketing team is great if you can afford the time and resources. Yet, most of us need to find the most efficient way to grow without a significant amount of resources. Jay Acunzo, Founder of SorryForMarketing.com, takes us through The Content Wheel which has been central to his success in content marketing through numerous startups and even large content behemoths like HubSpot.

1. The Content WheelThe Content Wheel
A Content Marketing Playbook
for SaaS Businesses
A Content Marketing Playbook
for SaaS Businesses
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo

2. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
The Number 1
Reason Content
Marketing Doesn’t
Work at Startups

3. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
The Number 1
Reason Content
Marketing Doesn’t
Work at Startups
Someone’s Ego

4. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
The Number 1
Reason Content
Marketing Doesn’t
Work at Startups
Someone’s Ego
Actual Strategy

5. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
The Number 1
Reason Content
Marketing Doesn’t
Work at Startups
Someone’s Ego
Actual Strategy

6. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo

7. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo

8. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
75%

9. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
Works for Newer Blogs Too
NextView’s at 11 Months – Top 10 in Traffic, June ‘15
5 months old
2 weeks old
11 months old
6 months old
11 months old
1 week old
9 months old
3 weeks old
11 months old
2 months old

10. CONTENT MARKETING:
solve the same problem or
convey the same emotion
as your product, using
media you create and
distribute.
CONTENT MARKETING:
solve the same problem or
convey the same emotion
as your product, using
media you create and
distribute.
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo

11. Thought
Leadership
Educational
Content
Templates
& Other
Utilities
Your
Product/Servic
e
(No Content)
“Oh, by
the way”
Good Content Marketing
Makes Every Sell an Upsell

12. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
Topic =
Their Needs
Format =
Your Goals
Pillar
Piece
Blog &
Atomize
Paid Email
Audience
3rd
Parties
Search
Social

13. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
Pillar
Piece
Blog &
Atomize
Paid Email
Audience
3rd
Parties
Search
Social

14. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
Pillar
Piece
Blog &
Atomize
Paid Email
Audience
3rd
Parties
Search
Social

15. How to WinHow to Win
1. Relevant to Company AND Audience
2. Sustainable Publishing – Constant > Viral
3. Adaptable to Launch-Learn-Iterate Always
1. Relevant to Company AND Audience
2. Sustainable Publishing – Constant > Viral
3. Adaptable to Launch-Learn-Iterate Always
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo

16. Should Startups Blog? An
Essay with Data to Decide
bit.ly/startupblogging
bit.ly/TractionPodcast
THANKS!
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo