2. 2019 International Rugby
Place your brand at the local-centre of an
exciting year for both international
and local rugby
3,000 local people
+
[your brand]
3. Yourbrand+3000localpeople
Farnham Rugby Club is the area’s
Number One community club
There are 1000+ playing members
There are another 2000 local people associated and engaged
with the club; parents, partners, siblings or friends
As well as local business owners and other local people who
are fully part of the community, membership includes CEO’s,
business owners, the influential, the wealthy
4. Every year we take the whole Minis section (our Under 7’s –
Under 11’s teams) on a family-focused, rugby tour
650 people go on tour
The annual tour has become one of the most successful
multi-age-group sports tours in the country
The whole club – 3000 people - engages with
and supports the tour
Yourbrand+3000localpeople
5. The opportunity is for your brand/company to be at the
centre of this incredible local community
Become a sponsor of the 2019 Minis Tour
Your brand will be associated with success, fun
and excitement
FRUFC core values will reflect onto your brand:
Yourbrand+3000localpeople
8. Sponsorship
Categories
Yourbrand+3000localpeople
Naming Sponsor A negotiated package, leading with naming rights – eg. Taylor Wimpey
Farnham Minis Samurai Tour. Combined tour and brand logo (sponsor’s
logo will be on everything) social media, marketing message incorporated into
email comms. Full page in tour magazine. Rights to use the tour branding and
messages in sponsor’s own marketing
Or Overall Tour Sponsor A comprehensive package, leading with the phrase “Farnham minis
tour sponsored by…Taylor Wimpey”. Logo on all available kit and
equipment, social media inclusion, marketing message incorporated
into email comms. Full page in tour magazine. Rights to use the tour
branding and messages in sponsor’s own marketing
(NB – there will either be one Naming Sponsor OR a single Overall Tour Sponsor – not both)
Tour Sponsor Logo on all available kit and equipment - tour tops, website, brochure, flags etc –
plus social media mentions and mention in email comms. Full page in tour
magazine
Ball Sponsor Major logo on tour balls sponsors panel – no less than half of the panel. These
balls are used throughout the following season or two.
9. Sponsorship
Categories
Yourbrand+3000localpeople
Kit & Equipment Sponsor Large banners + logos everywhere and acknowledgement in the
tour brochure and on social media
Goody Bag Sponsor Big logo on goody bag given out to all tourists on arrival in their
accommodation – a moment of magic. Plus opportunity to place a
branded item in the bag. Huge feelgood opportunity. Bag will be
good quality, reusable so longevity of brand reach
Goody Bag Item Inclusion Pop something branded in the bag
Magazine Sponsor Front cover branding plus back cover (OBC) full page ad
Dinner Sponsor Banners, flags, interactive, staff in t-shirts at the main tour dinner
on Saturday night
Drinks Sponsor Banners, flags, interactive opportunity, staff in t-shirts at the bar
for Friday night arrival
Sunday Breakfast Sponsor The most eagerly anticipated food event of the tour
10. You Tell Us
If you want to partner with us in
some other way we’ve not
thought of then please do say.
We’re open to creative and
mutually beneficial suggestions
that work for both the tour and
your brand
11.
12. Advertising in the tour brochure:
A comprehensive brochure is produced for every tour, for all the tourists
The brochures are heavily used by the tourists over the weekend, as it gives
them the itinerary and organisation details that they need to know
They are also valued as keepsakes
Placing an advert in the brochure is an excellent way to reach this target
audience for those who cannot stretch to full sponsorship
We offer 3 sizes of advertising space in the brochure:
• full page £550
• half page £350
• quarter page £250
Yourbrand+3000localpeople
Other Branding Opportunities
14. The tour flags are used to show
where each age-group pitches
are located on tour and are then
also used at training and age-
group festivals in the following
years, again providing longevity
to any sponsorship.
15. The tour balls are used
throughout the tour, with a
number provided to our host
clubs to use in the future. In
addition, the balls are sold to
the tourists. Both uses mean
that there is longevity to any
sponsorship provided
There are two sponsorship
panels available
16.
17.
18.
19.
20. Support an amazing charity with your sponsorship
The 2019 Tour will support CLAPA – the Cleft Lip & Palate Association – a
national charity very close to the heart of one of our coaches.
The charity’s vision is a world where having a cleft is no barrier to achieving your
desires and ambitions and is a 20,000-strong community of parents, patients,
healthcare professionals and more, all dedicated to raising awareness and
working together to overcome any barriers caused by cleft lip and palate.
A percentage of all sponsorship and advertising funds raised will go towards this
hugely worthy cause.
Yourbrand+Ournominatedcharity
21. The 2019 Farnham Minis Tour committee is made up of
a group of passionate, highly capable and professional
people from Farnham and its environs.
Business owners
Senior Managers
Marketing experts
Finance experts
Design experts
Doctors
Strategists
We may be volunteers, but we are professionals.
Your brand will be in safe and capable hands.
TheTourCommittee