1. 2UE partnered with Nintendo for a 3 week
marketing campaign to promote Wii to people 35+.
According to GFK research, sales increased by over 300% in the month of
October with retailers commenting to Nintendo how consumers
were mentioning the campaign with 2UE.
2UE REBRANDS TO 2U-Wii TO WIN ACRA
FOR BEST SALES PROMOTION 2009
2. “Nintendo were very excited to part of a campaign that
was unique, ground breaking, but in return providing results”
Katerina Dassios, Nintendo Brand Manager