Presented May 10, 2012, at the North Dallas Chamber's Networking Skills Workshop.

1. Building Your Personal
Networking Brand
Presented to
NDCC Networking Skills Workshop
May 8, 2012

2. Brand
brand [‘brand]
(1) : a mark made by burning with a hot iron to attest
manufacture or quality or to designate ownership (2) : a
printed mark made for similar purposes : trademark b (1) :
a mark put on criminals with a hot iron (2) : a mark of
disgrace : stigma <the brand of poverty>
a : a class of goods identified by name as the product of a
single firm or manufacturer : make b : a characteristic or
distinctive kind <a lively brand of theater> c : brand name
2
Alice from Dallas and The
Relentless Networker

3. Four Elements of Your Brand
in a Networking Context
1. Being a listener.
2. How you dress.
3. What makes you different.
4. A strong first impression.
Alice from Dallas and The
Relentless Networker

4. Personalize You
• Put your photo on your business card.
• Work out your personal statement.
• Be a regular at events.
• Become a public speaker.
Alice from Dallas and The
Relentless Networker

5. Network as an Investment
• Contribute.
• Build.
• Respond.
• Inform.
Alice from Dallas and The
Relentless Networker

6. Get Out of Your Office
• Give your brand a voice.
• Use multiple channels.
• Map out a plan.
• Build a reputation.
Alice from Dallas and The
Relentless Networker

7. Your Personal Brand
• Give yourself a name.
• Buy your own domain name.
• Research/write.
• Engage those in your area of interest.
Alice from Dallas and The
Relentless Networker

8. Establish Your Personal Brand
• Decide who you are.
• Focus on your own brand.
• Use networking to establish your brand.
• Develop your own website
Alice from Dallas and The
Relentless Networker

9. Summary: The Four Elements
1. Being a listener.
2. How you dress.
3. What makes you different.
4. A strong first impression.
Alice from Dallas and The
Relentless Networker

10. Exercise
 Take 5 minutes to have a conversation
 Discuss each other’s “personal networking
brand.”
 Briefly describe the other person’s
“brand.”
Alice from Dallas and The
Relentless Networker

11. References & Resources
 Celebrity Branding Agency:
www.celebritybrandingagency.com/articles/networking-a-golden-opportunity-to-bu
 Brand Yourself Blog:
http://blog.brandyourself.com/personal-brand/how-to-personal-brand/develop-per
 The Buzz:
http://thebuzz101.blogspot.com/2011/03/networking-your-personal-brand.html
 Barbara Maloney:
http://barbaraamaloney.com/2011/04/07/what-is-your-personal-brand-and-is-netw
 Vivalta:
http://vivaltainc.com/the-importance-of-establishing-your-personal-brand/
Alice from Dallas and The
Relentless Networker

12. Contact Info
Alice Dykeman
info@dykemanassociates.com
214-528-2991
http://www.dykemanassociates.com
Alice from Dallas and The
Relentless Networker

13. Contact Info
Paul E Maynard
paul@paulemaynard.com
817-891-1167
www.paulemaynard.com
Alice from Dallas and The
Relentless Networker