1. Giftless
Social Gift Recommendations
Paul Hayes
Adam Neumann

2. First acquisition offer
pre-revenue :)

3. How does Giftless get better the more users it has?
Brainstorming ideas
Users
- See what interests and products other “friends” of the intended recipient have been
browsing and liking
- Leave comments on interests and products that can be read by other “friends” of the
recipient.
System
- the more clicks a gift suggestion gets, the more Gifltess weights towards that gift
- as we gather data we might derive that music & clothing are the most popular gift
categories so we prioritise those.
- as we gather data we might derive that music t-shirts are more popular then music cds
as gifts so we can prioritise those
- We discover there's a relationship between number of interactions a user has with
someone and how much that user is willing to spend on them
- We might derive that people from Australia have a bias towards gifting books versus
USA who has a bias towards gifting albums so we can prioritise on location specific data

4. Goals, metrics and funnels, oh my!
Twitter and Facebook users is high
percentage converting traffic.
Other traffic sources including linkedin,
hacker news and forum posting is low
percentage converting traffic
Decent signup rates (according to
Andrew Chen & Noah Kagan)

5. Surprising facebook AD CTR data

6. Demographics of Giftless
signups #59 - #155

9. Landing page redesign - first attempt

10. Second attempt - Warmer

11. Third attempt - getting close to nailing it
Colour palette @ top left of screen

12. Our initial understanding of our funnel
100% Unique Visitors
16.31% Signup with Facebook
X% Create reminders
X% Click through to a store
0% Minimum revenue
0% > Break even revenue
We are working towards having a more
indepth understanding of our funnel

14. Week 5 goals
Be able to track Facebook ads conversions (signups)
Be able to track social media campaign conversions
Finalise & Implement New Landing Page
Problem interviews for reminders
implement basic reminders
Setup Optimizely on Landing Page

15. Giftless
Social Gift Recommendations
Paul Hayes
Adam Neumann