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Learning pitch deck week 6
- 1. Giftless Week 6 (aka: One extraordinarily tough week) Paul Hayes Adam Neumann
- 2. Facebook ads from May 5 - May 12
- 3. Poor affiliate enabled CTR
- 4. CPA (signup) per campaign Star wars ad - $2.20 Generic ad - $29.97 Geek ad - $30+ Hackernews YC - Free but not scalable Signups are NOT customers LTV = $0
- 5. Do the maths Signup CPA - $2.20 Average commission per sale 5% Break even point - $44.00 worth of goods sold IF conversion rate of signups to customers was 100% Estimated conversion rate - 5% (best case scenario) Break even point - $880 worth of goods sold per customer
- 6. Do we have a business? Pros Average User session is 3 minutes+ Click throughs are approx 5% Interest based ads Interest based product discovery validated 1 > Viral co-efficient > 0 Karma has been acquired by Facebook Cons Males buy last minute regardless of reminders People only buy a small number of gifts a
- 7. Can we get up and to the right?
- 8. Gift Discovery Pivot Options Customer Segment Pivot - Focus on females From B2C - B2B Only recommend Affiliate enabled products Focus on USA
- 9. Our Conclusion We are trying to fit a square peg into a round hole
- 10. Learn from our Competitors Simple (Pool money - give a prepaid American Express card) Viral as a core user case scenario group purchasing (more incentive to share) Giftiki pays a $1 user get user incentive
- 12. Learn from our Competitors Simple Viral as a core user case scenario Photo Card Gift Card Market
- 13. Learn from our Competitors Simple (Give free $10 gift cards) Viral as a core user case scenario group purchasing of Gift Cards Gift Card Market Wrapps X-Factor Leverages companies pre-existing customer database Partners pay the user get user incentive Friend to friend marketing platform
- 16. Another study by Sage Pay, revealed that while on average 7% of visitors to an online store make a purchase, when directed from social media network, the percentage of visitors who will go to the transaction section goes up to 71%. Social proof is even more important for e-commerce, as Simon Black, managing director at Sage Pay, says: “The modern shopper often looks for reassurance from a positive review, a special offer to make it more affordable, inexpensive delivery options and a quick, easy and secure way to pay.”
- 17. Wrapp went Viral Giftiki and Yougift are adding users fast
- 18. Common Themes Simple Viral as a core user case scenario Group purchasing Facebook Wall Posting & Lots of it Gift Card Market Wrapps X-Factor Leverages companies pre-existing customer database Companies pay the user get user incentive Friend to friend marketing platform Lead Generation for Companies
- 19. What core viral feature can we add that: Hasn’t been done by our competitors (or preferably by anyone Is social, viral, fun and awesome! Is an activity people already do offline Get’s better the more people you invite! Fills the missing gap of a group purchased Gift Card?
- 20. (Offline) Group Card (online) Group Photo eCard Everybody signs with a verybody signs with a message single photo and a message
- 21. The Frankstein Pivot - Group Photo + Group Photo + X Factor eCard Purchasing eCard of Gift Cards
- 22. Getting customers is one of their biggest problems eReflect Vinspi High CPA High CPA High LTV High LTV 15,000 Buyers 20,000 Prospects
- 23. USA Gift Card Market (billions)
- 25. Giftless Feedback Most Welcome :) Paul Hayes Adam Neumann