This document provides advice on raising start-up and early-stage capital. It recommends asking whether you want to start-to-sell your company using investors and giving up some ownership, or build-to-keep it using your own money and loans to maintain 100% lifetime ownership. It emphasizes that financing a revenue-producing business is easier than raising start-up capital. The number one reason companies can't get started raising capital is poorly documented and delivered presentations. You need an expert team including lawyers and advisors from day one to help develop your pitch and presentation skills through practice. Refining your presentation materials and skills continuously is important for raising capital successfully.

1. HOW TO RAISE
START-UP and EARLY-STAGE
CAPITAL
by Bill Hulbig
©February 2012. All Rights Reserved by INCAPX® and may be only be reprinted with permission.
Contact www.incapx.com

2. First, Ask Yourself…
‘Do I Want to Start-To-Sell or Build-To-Keep?’
Start-To-Sell using investors =
17% ownership at exit, but
at least it’s not your money.
Build-To-Keep uses your money and lenders =
100% lifetime ownership, but
your blood, sweat, tears and seed money.
Revenue Beats Luck Every Time

3. Financing a Revenue-Producing Business Is
Far Easier Than Raising Start-Up Capital
Odds of securing capital for start-ups is about 1%
Odds are dramatically higher for companies with revenue
- Break-even, still higher
- Profitable, higher yet
…and with progressively better options
Revenue Beats Luck Every Time

4. Either Way, the First Thing You Need to
Know is That Raising Capital
is Not forAmateurs!
YOU NEED EXPERT HELP ON DAY ONE!
Skill Beats Luck Every Time

5. The #1 Reason Companies Can’t Get Started
Raising Capital is…
- Poorly Documented Presentations
- Poorly Delivered Presentations
Skill Beats Luck Every Time

6. You Need an Expert Team On Day One…
I. Lawyer Familiar with Securing Private Capital
II. CPA Familiar with Securing Private Capital
III. ‘Industry-Recognized’ Advisors
IV. Experts at Securing Private Capital
V. Business Experts and Mentors
Listen, Learn, Take Their Advice.
Leave Your Ego Home!

7. Start with These Bullets (12 Words or Less)
I. ‘Why I Should Invest in You’ Pitch (12 Words or Less)
II. What Is ‘It’ and Its Unique Value to Customers?
III. My Market Size and My Unique Qualifications to Succeed
IV. My ‘Industry Recognized’ Advisors are…
V. Type/Amount of Capital Required and Use
VI. Value Proposition for Investor/Lender
VII. Exit Strategy for Me and Investors (If You Have Them)
Update Daily.

8. Add a Paragraph for Each Bullet…
I. ‘Why I Should Invest in You’ Pitch (12 Words or Less)
II. What Is ‘It’ and Its Unique Value to Customers?
III. My Market Size and My Unique Qualifications to Succeed
IV. My ‘Industry Recognized’ Advisors are…
V. Type/Amount of Capital Required and Use
VI. Value Proposition for Investor/Lender
VII. Exit Strategy for Me and Investors (If You Have Them)
Update Daily.

9. Present ‘It’ to Anyone Who Will Listen…
What is ‘It’ and its unique value to customers?
‘Why I should invest in you’ Pitch (12 Words or Less)
You’re Developing ‘Presentation’ Skills
Present to learn and hone your pitch, not to teach.
Discuss with your lawyer about what to say/not say.

10. Listen, Learn and Update Every Day
Until Your Team Says You Have a
Great Documented Presentation.
Go Proudly and Present It.
Leave Your Ego Home.

11. Ouch! ‘I didn’t do so well’, but
you’re probably in the top 5% at this point andclose
to a top 1%capital-winning spot if you just...
Keep Listening, Learning , Updating. Presenting
and Refining your Presentation.

12. I Never Said This Would Be Easy, but...
The easiest way learn a lot more about raising
capital and running a viable business by
continuously refining your ‘Presentations’.
That’s Why You Needed Expert Help
On Day One and Will Always Will.

13. I Hope You Found This Presentation Helpful.
Bill Hulbig, Founder and CEO International Capital Exchange (INCAPX)
www.incapx.com
Skill and Revenue Beats Luck Every Time
©February 2012. All Rights Reserved. May be reprinted only with permission.
Contact www.incapx.com