This document discusses how businesses can benefit from engaging with customers on social media. It lists some of the main social media platforms like Twitter, Facebook, LinkedIn, YouTube and others. It explains that conversations about brands and industries are happening on social media. As an example, it discusses how several major airlines like Air France, British Airways and American Airlines are using social media to engage with customers. The overall message is that social media allows businesses to participate in online conversations with customers.

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2. Web 2.0

3. Main web 2.0 applications
Social Video-
Blogging Wikis
Networks sharing sites
Twitter
Boingboing.net YouTube
Wikipedia
Facebook
Enriquedans.com Vimeo
LinkedIn
Many enterprise apps
Digitalbuzzblog.com Daily motion
Friendster

4. Why using Social Media?

5. Conversation is out there

6. Conversation is out there

7. th e airlines
l cas es on
Rea
indu stry

8. Airlines & Social Media:
Air France

9. Airlines & Social Media:
British Airways

10. Airlines & Social Media:
American Airlines

11. Airlines & Social Media:
American Airlines

12. Thank you for your
attention