FleetOwner/Telogis Webinar, Abigail Potter Presentation

1. Distracted Driving:
Understanding the Problem
September 1, 2016
Abigail Potter
ATA

2. Overview
- Accident Statistics for Drivers of Large Trucks
- Types of Distraction
- Data on Driver Distraction
- Federal Regulations regarding Driver Distraction
- Rise of Technology and the Future

3. Large Truck Driver-Related Factors in Fatal Crashes
- Speeding of Any Kind……………………………………………………………………………..7.1%
- Distraction/inattention (Cell Phone, Lost in Thought, Eating, etc.)……..….6.2%
- Impairment (Fatigue, Alcohol, Illness, etc.)………………………………………....…3.9%
- Failure to Yield Right of Way.……………………………………………………………....…3.7%
- Failure to Keep in Proper Lane.…………………………………………………………..….3.6%
- Vision Obscured (by Weather, Roadway Design, Vehicles, etc.)………………3.2%
- Careless Driving……………………………………………………………………….…..….….….2.5%
 Source: U.S. Department of Transportation Large Truck and Bus Crash Facts 2014 (March 2016)

4. Types of Distraction
 Source: Centers for Disease Control and Prevention (CDC)
http://www.cdc.gov/motorvehiclesafety/distracted_driving/
Visual: Taking your eyes off the road
Manual: Taking your hands off the wheel
Cognitive: Taking your mind off of driving.

5. Likelihood of a Safety-Critical Event
While Engaging in Tertiary Tasks –Odd Ratios
* Source: Virginia Tech Transportation Institute study entitled “Driver Distraction in Commercial
Vehicle Operations” (September 2009)
- Text message on cell phone…………………………………………………………………...23.24
- Other- Complex……………………………………………………………………………………..10.07
- Interact with/look at dispatching device…………………………………………….……9.93
- Use/Reach for other electronic device…………………………………………………....6.72
- Dial cell phone…………………………………………………………………………………………5.93
- Talk or listen to hand-held phone……………………………………………………..…....1.04
- Talk or listen to hands-free phone………………………………………………….….…...0.44

6. Large Truck Distracted Driving Regulations
 January 27, 2010: Guidance was issued prohibiting truck drivers
from texting while driving.
 October 27, 2010: The texting prohibition was incorporated into
the regulations and strong penalties were added.
 January 3, 2012: The regulation prohibited truck drivers from
holding, reaching, or dialing a cell phone went into effect.

7. The Rise of Technology
The Last 15 Years:
GPS, fleet management systems, smart phones, etc.
The Future:
Electronic Logging Devices (ELDs)
Stronger Distracted Driving Regulations/Laws?
What can companies do to reduce driver distractions?

8. Contact Information
Abigail Potter
Email: apotter@trucking.org
ATA’s Website: www.trucking.org