Session 2 - Interviews techinques
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Session 2 - Interviews techinques
- 2. Be super nice 1 Small talk 2 Smile and laugh 3 Fun 4 Gifts or props
- 3. Have empathy 1 Reward 2 Emphatic stories 3 Keep it conversational
- 4. Note taking 1 Look for emotion 2 Keywords / phrases 3 Word document / Note pad
- 5. The Mum Test
- 6. Do interviews in teams of 2 (If possible) • One ask questions • The other writes down answers
- 7. Use quick emotion symbols • Happy : ) • Frustrated : ( • Embarrassed : | • Problem ! • Obstacle []
- 8. Interview tips • Get psyched to hear thing you don’t want to hear • Disarm “politeness” training • Use the mom test (Behaviour not opinions) • Listen, don’t talk • Encourage but don’t influence • Parrot back to confirm • Say thank you
- 9. Mindset
- 10. This can save me months and years!
- 11. This is what the world’s best entrepreneurs do!
- 12. I am open to being wrong!
- 13. Customer insight is the key to startup success!
- 14. Customer insight is the key to startup success!
- 15. I will find a way or make one!
- 17. Be like when finding customers. Talk to them like Keep looking until you find one behaving like
- 19. Paul Smith X X A bigger problem was having no time! XX X X X X X X Mark Briggs Sipho Ndlovu Michael Mandy Greg Linda Julian Richard Siya X X Older customers Lived in a rural area!
- 20. Problem interviews Corporate employees looking to start a business Startup Events 10 Interviews Sought advice or help with starting the business 7 / 53 Sought advice or help Most people don’t spend a lot of money on seeking help Look for sponsors and offer the programme for free
- 21. CAN YOU… find early adopters? 1 Do 1 round of interviewing 2 Write up actual results 3 Analyze what you have learned - New customer definition - New customer problem - New channel 2 / 10 Spent money trying to solve the problem
- 22. 2 / 10 Spent money, time or effort 10 / 10 Spent money, time or effort 1 What was different about customers that had the problem? 2 Is there a bigger problem worth solving? 3 Should you try targeting a different customer segment? 4 Should you try a different idea?
- 24. Corporate refugees Software engineers Online retailers Business with R1M+ turnover Corporates Software Engineers Don’t know how to grow Need accountability Not using best practice Can’t get customers Need to raise funding Don’t know how to grow Startup events LinkedIn Profiles Friends on Facebook Friends on Linked in Cell phone address book Startup Events
- 25. Corporate refugees Software engineers Online retailers Business with R1M+ turnover Corporates Software Engineers Don’t know how to grow Need accountability Not using best practice Can’t get customers Need to raise funding Don’t know how to grow Startup events LinkedIn Profiles Friends on Facebook Friends on Linked in Cell phone address book Startup Events
- 27. Interview customers • Get out of the building • Conduct customer interviews (Phone or face-to-face) • Aim to do at least 20 interviews • Aim to run and analyse 2 experiments • Next presentation at 12:30 • Feel free to ask for help from Andrew or Paul after each round of interviews
- 28. Customer behaviours What do customers need to do to purchase?
- 29. What actions do customer need to take to purchase?
- 32. Create customer interview plan: Put together a plan to speak to at least 10 customers tomorrow morning: 1. Friends and family (Facebook, Linkedin, Email, Cell phone) 2. Social media (Twitter, Facebook, Google, LinkedIn) 3. Online ads (Twitter, Facebook, Google, LinkedIn, OLX, Gumtree) 4. Similar services (Competitor products, Products / services you use before/after) 5. Events (Conferences, Sporting events, Seminars, Meetups) 6. Bored people (Waiting in lines, Gautrain, Bus stops, Taxi ranks) 7. Cold calling (LinkedIn, Facebook, Google) 8. Public spaces (Events, Parks, conferences, Airports)
- 33. Corporate refugees Software engineers Online retailers Business with R1M+ turnover Corporates Software Engineers Don’t know how to grow Need accountability Not using best practice Can’t get customers Need to raise funding Don’t know how to grow Startup events LinkedIn Profiles Friends on Facebook Friends on Linked in Cell phone address book Startup Events
- 34. Task (5 MINS) 1 Brainstorm 5 different channels (Ways to find your customer) 2 Select the best channel. 3 Place your Channel / Experiment 1 column. 4 Return to your seats asap. Customer problem Customer problem Customer problem Customer problem Customer problem Customer problem Channel Channel Channel Channel Channel Channel