3. P A U L WP A U L W
BSKYB
Working on the Sky account meant ensuring brand guidelines were interpreted and
implemented on a vast range of projects. This meant having constant dialogue with the
branding agency in London. I worked on both the call centre and graduate recruitment
campaigns, producing visuals, that were an extension of Sky’s successful product campaigns.
My input on the Sky account involved conceptualising, designing and art directing both
photography shoots and a video shoots down at Sky’s London studios and contact centres
nationwide. Other marketing materials included exhibition stands, leaflets, posters and
outdoor advertising.
Awards
RBA Nomination - Best Creative Recruitment Literature
DADI Nomination - Best Recruitment Website
4. This multi-media graduate recruitment campaign for adidas was to attract highly motivated
individuals with values and standards that matched that of adidas.
I was heavily involved in designing the look book, which was distributed at recruitment fairs.
The design used adidas supplied imagery but also required us to generate some of our own.
Much of this content was re-purposed into an iPhone app that included video tours which I
directed, job descriptions and the ability to apply online.
Additional marketing materials included exhibition stands, posters and z-cards.
Awards:
RAD Award Winner & RBA Nomination - Best Creative Recruitment Literature
P A U L WP A U L W
ADIDAS
5. UNAWARDS 2015
BEST CREATIVE COMMS
WINNER
PRIDE AWARDS 2015
SILVER
WINNERLEEDS LIBRARIES THE HAVEN
P A U L WP A U L W
LEEDS LIBRARIES
My task for Leeds Libraries was to develop and execute a creative campaign to raise
awareness of the services available, drive online and social engagement, and increase
downloads of the Leeds Libraries app.
I created #whatsyourstory, a community-led advertising, social and PR campaign featuring
real-life stories of inspirational library members at its core. This included commissioning
a photo shoot for an outdoor media campaign, as well as designing a portfolio of on and
offline collateral.
Awards:
Comms2Point0 Unaward - Best Creative Comms Campaign
PPRG Award - Marketing Excellence
6. P A U L W P A U L W
SUBARU
Working on the full range of Subaru vehicles was a great opportunity and I came up with
concepts and designs for a number of press ads.
By far the most prestigious was the Subaru Impreza. In addition to producing this press
ad my writer and I also came up with the idea of doing a direct mail invite, in the style of an
airline boarding pass. This went to a selection of current owners of the Impreza WRX and
invited them to come along and test drive the new model at a race day at Donnington, with
a view to them upgrading to the new model in the near future.
7. P A U L WP A U L W
NEXT
I worked on the Next account for six years working on all areas of their recruitment website.
The site is broken down into five strands, all-appealing to very different audiences from
warehousing to head office.
My role included coming up with new concepts and themed websites to promote different
areas of the business. One of the last projects I worked on was to art direct the ‘Life as a
Merchandiser’ video, from initial storyboarding through to the shoot and final edit.
www.careers.next.co.uk
Awards:
DADI Winner - Best Recruitment website
RBA Winner - Best Recruitment Website
8. P A U L WP A U L W
PENSTRIPE
The newly rebranded Penstripe business needed a new e-commerce site to support and
drive the business and generate sales. A challenging brief, needing careful thought to
create a site that answers the needs of a diverse B2B customer base that includes the
education, retail and sports & leisure sectors.
Careful evaluation of what information each audience needs to access underpinned the
creation of a complex site map. Once the structure was defined, I designed a site that
would work just as well on a desktop device as it does on mobile. The result is a strong,
clear look and feel that includes careful use of colour coupled with simple direction to get
you where you want to be, first time every time.
www.penstripe.co.uk
9. P A U L WP A U L W
BUCKS NEW UNIVERSITY
When we pitched for this client they were called Buckinghamshire Chilterns University
College. They had received official university status and a load of funding to build a new
building so needed a rebrand and name to reflect this exciting change.
I was heavily involved with the rebranding, designing a new logo, brand guidelines and a
launch advertising campaign.
10. P A U L WP A U L W
BUCKS NEW UNIVERSITY
Over a five year period I designed subsequent brochures for each of the faculties and the
undergraduate prospectuses each requiring bespoke photography on location.
This involved producing a comprehensive set of style guides and putting them in place to
ensure each and every document was consistent with each other.
11. P A U L W P A U L W
TRINITY WALK
Trinity Walk is the flagship shopping centre in Wakefield. Whilst I worked on the account
they’ve reported record footfall figures. In 2015 the centre saw 11.22m shopping visits,
which was up 4% on 2014 – bucking the trend both regionally and nationally.
The campaigns for Trinity Walk have centred on the proposition ‘Feel Good Shopping’.
To add value to visitors’ experience, and create wider engagement with the centre, I
produced a series of compelling creative for seasonal events including a very successful
Christmas campaign.
The Christmas campaign ran on and offline – on bus backs, across the region’s 48 sheets
and in local press, supported with digital banners and a strong social media drive. With
the help of our Christmas campaign December 2015 saw the centre record its busiest week
ever after welcoming 289,000 shoppers during a seven-day period.
12. P A U L WP A U L W
PENSTRIPE EDU
PenstripeEdu was exhibiting their brand new homework and planning app at BETT 2015,
which is the world’s leading education technology event. As part of their marketing they
wanted an informative stand-out piece of literature.
As PenstripeEdu brand guardian I wanted to produce a leaflet that wasn’t only eye catching
but intriguing in it’s form. It’s a compact and informative piece of print that incorporates a
number of print techniques. Using the Maltese Cross folding technique adds to the tactile
quality look and feel and works really well at revealing the information in bite-size chunks,
making it easy for the reader to digest the apps salient points.
13. CIRCLE
OF TRUST
POSTERS
ME (PAUL)
JOHN
GEORGE
RINGO
YOKO
WHO’S IN YOUR CIRCLE?
LET’S bE CLEAR. THERE’S NO ONE’S JUdGEMENT WE TRUST MORE THAN YOURS.
AFTER ALL, YOU’RE THE PEOPLE THAT HAvE MAdE US SUCH A SUCCESS.
THAT’S WHY IT MAKES PERFECT SENSE WHEN LOOKING FOR FRESH TALENT
WE SEEK YOUR AdvICE.
SO, IF YOU THINK THERE’S SOMEONE IN YOUR ‘CIRCLE OF TRUST’ WHO COULd
bE PERFECT FOR US, POINT THEM IN OUR dIRECTION. ANd, IF YOU NEEd SOME
FRESH IdEAS AbOUT WHO TO LOOK OUT FOR, FINd OUT MORE ON bLINK.
PLEASE HELP US – bECAUSE GREAT PEOPLE LIKE YOU ARE vERY HARd TO FINd!
bRITvIC • bRINGING A FRESH APPROACH TO EMPLOYEE REFERRAL
THE CIRCLE
britvic • bringing a fresh approach to employee referral
P A U L WP A U L W
BRITVIC
The Circle was an internal comms campaign to help recruit new employees by encouraging and
rewarding current employees to recommend friends. The circle of trust campaign was designed
to make employees think twice about who they referred as that referral would reflect on them
and their judgment. In the interests of avoiding any image rights issues we produced a
consistent caricature style of the celebrities, which worked a treat.
Awards:
RAD Winner - Best Internal Recruitment Communications
RBA Nomination - Best Use of Illustration
14. “As my Art Director at Wallis Tomlinson, Paul met and overcame every challenge
that was thrown at him and never settled for second best in an agency where
the standard of the creative product was constantly pushed. Meeting these
demands was never easy, but this period at WT has made Paul the creative he is
today; hard working and imaginative.”
James Currie - Senior Copywriter
“Paul’s a great all-round art director and visual thinker as well as being a good
person to work with. He’s equally strong with a marker pen or a Mac and good
at pulling together work with other people - whether that’s planning and running
a shoot or briefing other designers and developers. Personally, I always enjoyed
working on concepts with Paul: he knows how to take a brief apart and has that
genuine enthusiasm you need as a creative to keep looking for the best answer.
Oh, plus he can write headlines too, which helps :)”
Matthew Walker - Freelance Creative Copywriter
“Having worked with Paul on numerous occasions I can fully recommend his
talents and expertise. Professional, inspiring and above all committed to any
project he takes on. Has very bright and original ideas.”
Clive Jackson - Creative Director
“Paul is a conceptual art director and designer, who has a talent for the whole
spectrum of design, from idea to execution. I hired him twice, which is a
recommendation in itself. got a problem? Paul likely has a solution.”
Stephen Clarke - Marketing Manager, Sandwell College
“I have worked with Paul on a couple of occasions now, most recently on the
brand identity and website for Yorkshire Sport Foundation. His ability to quickly
take a tricky brief and bring clear thinking and decisive creative direction is
a credit to him. From the start Paul was brimming with fresh and original ideas
which carried on throughout the project to the final delivery. Focused and
pro-active throughout you can rely on Paul to deliver great creative results on
time and on budget. I’d recommend him to anyone and look forward to working
with him again in the future.”
Martin Browne - Head of Business Development at Yorkshire Sport Foundation
“The Girls’ Schools Association has worked with Paul on a number of projects.
They include a series of major national education conferences for which he
created impactful branding for use across a wide range of print and digital
platforms. He has also designed our conference brochures, leaflets and training
publicity materials. I have always found him to have an intelligent approach.
He listens carefully to the brief, makes sensible suggestions and comes up with
highly pertinent and usable designs.”
Rachel Kerr - Writer communications professional
W HAT SOME OF M Y CLIENTS FORMER COLLEAGUES SAY ABOUT ME...
