International Luxury Home Marketing - Paula Pelton Newport Beach Ca.

PELTON TEAM
COLDWELL BANKER NEWPORT BEACH

2
Extraordinary properties require extraordinary marketing. This
very principle has been the foundation of the Coldwell Banker
Previews International program for over 80 years. Today, the
Previews® name is synonymous with luxury and prestige – a
badge worn by thousands of Previews Property Specialists
worldwide who offer their discerning clients the history,
experience, global network, marketing leadership, and trust of
one of real estate’s most iconic programs.
Backed by the full resources of the Coldwell Banker Previews
International program, Paula Pelton brings an unmatched
combination of real estate expertise, sophisticated marketing
tools and powerful international connections to deliver the
results you desire. From global print advertising to digital
platforms, the Paula Pelton Team works tirelessly to develop
strategic sales and marketing programs that will attract the
most-qualified luxury homebuyers to your home…whether they
are five miles/km away or 5,000 miles/km away.
One of Real Estate’s Most Iconic Programs
A LEADER IN LUXURY REAL ESTATE
COLDWELL BANKER PREVIEWS INTERNATIONAL

3
EXCEPTIONAL ADVANTAGE
C O L D W E L L B A N K E R P R E V I E W S I N T E R N A T I O N A L

8
MARKETING INTELLIGENCE
C O L D W E L L B A N K E R P R E V I E W S I N T E R N A T I O N A L

14
MEDIA PARTNERSHIPS
N A T I O N A L & I N T E R N A T I O N A L

22
LOCAL SALES & MARKETING
T O P T I E R R E P R E S E N T A T I O N
COLDELL BANKER PELTON TEAM

23
For over a decade, Paula Pelton and her
team have been Listing and Selling homes
in Orange County with the highest level of
marketing and style. Each step of the way,
Pelton Team has outperformed the industry
setting a higher standard for marketing and
service.
Marketing Homes With Style
Expertise and Elegance.
THE PELTON TEAM
C O L D W E L L B A N K E R R E S I D E N T I A L
Coldwell Banker Pelton Team

Paula is an award winning Realtor with over 14 years
experience in selling homes in Orange County
California. She has sold over 100 Million in real estate
and has been recognized as part of the elite
Chairman’s Circle. She is a Certified Relocation
Specialist and an recognized Previews International
Luxury Home Specialist.
PAU LA PELTON
L U X U R Y P R O P E R T Y
S P E C I A L I S T
GENUIE, AUTHENTIC, TRANSPARENT
Qualities that make Paula Pelton a trusted
advisor to her Clients
24Coldwell Banker Pelton Team

PAULA PELTON
K E Y H I G H L I G H T S
C A R E E R
S A L E S O V E R
$100
MILLION
2 0 1 5
S A L E S O V E R
$7
MILLION
• D I A M O N D S O C I E T Y A W A R D W I N N E R
• T O P 1 % N A T I O N W I D E
• P R E V I E W S L U X U R Y H O M E C E R T I F I E D

26
T H E P E L T O N T E A M
P A U L A P E L T O N
PAULA PELTON
TEAM LEADER
RANDY BRAGDON
MARKETING DIRECTOR
JILL COSBY
HOME STAGING
KIMBERLY KNIGHTBERY
CONCIERGE
STEVE BUCCHERI
TITLE AND RESEARCH
TYLER BOWMAN
PHOTOGRAPHYAND VIDEO
JUNE LEE
FINANCIAL SERVICES
TOM PELTON
ONLINE MARKETING
SOCIAL MEDIA

27
Professional photography is a key element in all
Coldwell Banker Previews International and Paula
Pelton’s marketing efforts. We believe in showcasing
the architectural beauty and character of each
listing, and have cultivated relationships with local
photographers well versed in the art of capturing the
essence of luxury homes. At the sellers discretion a
video tour may also be filmed to supplement
marketing materials with more engaging content.
A video tour may also be filmed to
supplement marketing materials.
PROFESSIONAL PHOTOGRAPHY
S H O W C A S I N G Y O U R H O M E

28
The Pelton Team will work with you to develop
a suite of custom printed collateral for your
property. The luxury consumer appreciates a
tactile experience so these items are crucial in
supporting the marketing of your property
outside of advertising efforts. They may be
utilized during open houses, direct mail
campaigns and/or provided to other local
Coldwell Banker Previews International offices
for display and distribution.
Flyers, Postcards, Brochures and other
custom printed collateral
for your property.
PROPERTY MARKETING MATERIALS
P R I N T E D C O L L A T E R A L

29
Pelton Team listings are always enhanced
online with FAB PLUS. This exclusive
marketing program creates 162% more
Buyer inquires than average Listings.
List Globally goes beyond typical Listing
Syndication and places each Pelton Team
Listing on over 30 In-Country portals
around the world in 19 different languages.
Sophisticated and Targeted Online
Marketing creates higher demand
for your property.
EXPANSIVE ONLINE MARKETING
S T A N D O U T O N L I N E
Coldwell Banker Paula Pelton

30
An agent’s personal network is one of the most valuable tools for
getting your property noticed and sold. As such, your home will be
prominently featured throughout Paula Pelton’s digital platforms for
the duration of its time on the market.
PELTON TEAM DIGITAL PROPERTIES
M A X I M I Z E Y O U R O N L I N E P R E S E N C E
P E L T O N T E A M . C O M
AW ARD W INNING WEB SITE W ITH OVER
A DECADE OF ONLINE RANKING
S O C I A L M E D I A
FACEBOOK –16,000 IKES
TWITTER –2100 FOLLOW ERS
LINKEDIN – 7500 CONNECTIONS
E M A I L M A R K E T I N G
LOCAL – 1000 TO LOCAL LUXURY AGENTS
NATIONAL – 4500 LUXURY AGENTS
INTERNATIONAL - 49 COUNTRIES

31
V I E W M A G A Z I N E
Southern California’s largest Real Estate Magazine.
Distributed weekly in Orange County Register, LA
Times, and San Diego Tribune
- Total Distribution: 16 Million
• Sent Weekly/ over 300,000
• Distribution in China 3 times per year
COMPANY PUBLICATIONS
R E A C H Y O U R L O C A L A U D I E N C E
H O M E S A N D E S T A T E S M A G A Z I N E
An International publication of luxury properties
around the worlds. Distributed to a high net worth
audience through direct mail and placements in
luxury Resorts and Spas worldwide
• International Distribution
• Distribution in China via Wall Street Journal
• Mailed direct to exclusive HNWI List

32
PR IN T AD S
The Pelton Team has established and
ongoing relationships with many local
media outlets. Your property will be
included as part of this long-term
marketing effort.
ORANGE COUNTY REGISTER
LOS ANGELES TIMES
ORANGE COUNTY BUSINESS JOURNAL
DAILY PILOT
COMMUNITY NEW SPAPERS

BROKER TO BROKER NETWORKING
Your property will be registered as part of a weekly
preview inviting the area’s top brokers to your
property for refreshments, tours and information
sessions.
B R O K E R P R E V I E W
A select list of top performing VIP brokers will be
invited to an exclusive reception in honor of your
home. This event will include hors d’oeuvres, a
short presentation, informational displays and one-
on-one networking to ensure that your property is
top of mind in the local real estate community.
B R O K E R O P E N H O U S E
Property marketing materials including but not
limited to postcards, flyers and brochures will be
distributed through the Coldwell Banker Previews
International network for pass along and broker
education.
DISTRIBUTION OF MATERIALS

34
LOCAL MARKET
N E W P O R T B E A C H C A L I F O R N I A ]

Newport Beach current listing inventory is at a low level but
quickly growing as summer approaches.. The Pelton Team
provides every Client with detailed market data and trend analysis
to assist in making educated and informed decisions.
N E W P O R T B E A C H
L O C A L I N V E N T O R Y L A N D S C A P E
PROPERTIES AVAILABLE – 379
AVERAGE PROPERTY VALUE – $4,607,097
AVERAGE DAYS ON MARKET– 93

The best price obtainable for your home will ultimately be determined
by the dynamics of the market including factors such as:
MAR KET EVALU ATION
P R I C I N G S T R A T E G Y
36
1. Location 2. Buyer Demand 3. Financing
If the asking price of a property increases beyond fair market value, the
pool of potential buyers decreases the number of showings and the
percentage of qualified buyers viewing your home.
P E R C E N T A G E O F T H E M A R K E T T H E
P R O P E R T Y A P P E A L S T O

E X P E R T R E P R E S E N T A T I O N
T E S T I M O N I A L S
Paula brings the best of both people skills and business
savvy to help her clients attain their real estate goals.
- Patricia
CPA Professor UC Irvine
She is great at managing negotiations in the sales
process. Brought innovative ideas and solutions to over
come challenges in the sales process..
- Vicki
Financial Analyist

International Luxury Home Marketing - Paula Pelton Newport Beach Ca.

International Luxury Home Marketing - Paula Pelton Newport Beach Ca.

Recommandé

Recommandé

Contenu connexe

Dernier

Dernier (20)

En vedette

En vedette (20)

International Luxury Home Marketing - Paula Pelton Newport Beach Ca.

Notes de l'éditeur