A presentation looking at what happens when you give 1200 people unrestricted access to social media and how the business starts to change. Also looks at the need to introduce greater innovation into organisations to account for customer expectation and technology change. Originally presented at #Lgcomms.

1. Life after the wall
came down
Thinking and acting
differently in the
context of social
Paul Taylor
Innovation Coach
@Bromford
@paulbromford
#lgcomms

2. The walls are coming
down between
health, housing,
social care, tech
and education.
There's a new sector
being born.
#LocalGov
#UKhousing
#Care
#Support
#Health

3. A social investor helping
people be the best they can
be
The journey so far and the
challenges of social business

4. You don’t learn to
walk by following
rules. You learn by
doing, and falling over.
How Richard Branson
inspired the Bromford
approach to Social

5. If you wouldn’t say it
out loud in the
café in front of your
boss don’t post it
Social Media Guidelines @Bromford

6. We launched our internal network by
mistake

7. Some mistake

8. The Connected Customer

9. Thinking of web as a visual
magazine – created and curated
by customers

10. Too many organisations lack
empathy and self-awareness.
These need to become core
competencies
@Joyce_Hostyn

11. The end of corporate tone of voice
People like People (who speak like people)

12. No Mission Statement. No Values. One DNA.

13. The
Power
of Hash
#begood
#bebrave
#bedifferent
#becommercial

14. Step right up
for the latest
road show!

15. Learning
Becomes
Social
Social Media gives us the opportunity to connect with people who
have a raft of knowledge to pass on - @AndyJatBromford

16. Digital business
presents
unprecedented
opportunities
And
unprecedented
challenges
Only 17% of companies
identify their social and
digital strategy as
“mature” @BrianSolis

17. Digital as
performance
expectation:
You cannot be a
Star performer at
@Bromford
without active
presence on
social media

18. #BYOD
Giving
choice on
how
where
when
we work

19. #Comms and #ChannelShift:
drivers of cultural and
behavioural change

20. Organisations are destined to be forever
playing catch up with the digital expectations
of customers and colleagues

21. Only 34% believe their
organisation
has a well defined
approach to
#innovation
Source: Accenture
Agility

22. Bromford Innovation Lab:
Perfecting the art of messing up (75% of our
work will fail)

23. Social is no longer just about
collaboration; it’s about
unlocking the engines of
collective
knowledge, differentiated
expertise and rapid learning
across the whole organisation @AndrewGrill
Thanks!
Paul Taylor
Innovation Coach
@Bromford
@paulbromford
#lgcomms