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BUSINESS
CORRESPONDENCE and
SOCIAL MEDIA
November 2010
Clear (jelas)
Concise (padat)
Correct *benar)
Courteous ( sopan)
Conversational (nada percakapan)
Convincing (meyakinkan)
Complete (lengkap)
7 C DALAM PENULISAN SURAT BISNIS
TIPS
 Surat bisnis harus to the point
 Menggunakan tone yang tepat
 Menggunakan bahasa Inggris yang sederhana
 Menulis headings yang kuat
 Menulis pembuka & penutup yang powerful
 Menghindari penggunaan frasa yang terlalu formal
SOCIAL MEDIA
Fungsi Social Media
-Sebagai kekuatan masyarakat
-Sebagai lekuatan pemasaran publikasi
-Sebagai sumber informasi
-dll
Adalah sebuah media yang digunakan untuk
bersosialisasi, terutama menggunakan
internet,
sehingga proses sosialisasi
dapat menjadi lebih mudah dan lebih luas
(tanpa terhalang batas geografis)
PEMANFAATAN SOCIAL MEDIA
DI INDONESIA
 Sebagai media bersosialisasi
 Keperluan iklan dan marketing
 E-commerce / perdagangan elektronik
 Distribusi berita
 Kontrol sosial
 Interaksi dengan penggemar(public figure) / sesama
Bahasa menunjukkan cerminan pribadi seseorang.
Karakter, watak, dan pribadi seseorang dapat
diidentifikasidari perkataan yang ia ucapkan
Penggunaan bahasa yang sopan, lemah lembut,
sistematis,teratur, jelas dan lugas mencerminkan
pribadi penuturnya berbudi
Sebaliknya, penggunaan bahasa yang sarkasme,
menghujat,memaki, mefitnah, mendiskreditkan,
memprovokasi, mengejek,atau melecehkan akan
mencitrakan pribadi yang tidak berbudi

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7C Business Correspondence

  • 2. Clear (jelas) Concise (padat) Correct *benar) Courteous ( sopan) Conversational (nada percakapan) Convincing (meyakinkan) Complete (lengkap) 7 C DALAM PENULISAN SURAT BISNIS
  • 3. TIPS  Surat bisnis harus to the point  Menggunakan tone yang tepat  Menggunakan bahasa Inggris yang sederhana  Menulis headings yang kuat  Menulis pembuka & penutup yang powerful  Menghindari penggunaan frasa yang terlalu formal
  • 5. Fungsi Social Media -Sebagai kekuatan masyarakat -Sebagai lekuatan pemasaran publikasi -Sebagai sumber informasi -dll Adalah sebuah media yang digunakan untuk bersosialisasi, terutama menggunakan internet, sehingga proses sosialisasi dapat menjadi lebih mudah dan lebih luas (tanpa terhalang batas geografis)
  • 6. PEMANFAATAN SOCIAL MEDIA DI INDONESIA  Sebagai media bersosialisasi  Keperluan iklan dan marketing  E-commerce / perdagangan elektronik  Distribusi berita  Kontrol sosial  Interaksi dengan penggemar(public figure) / sesama
  • 7. Bahasa menunjukkan cerminan pribadi seseorang. Karakter, watak, dan pribadi seseorang dapat diidentifikasidari perkataan yang ia ucapkan Penggunaan bahasa yang sopan, lemah lembut, sistematis,teratur, jelas dan lugas mencerminkan pribadi penuturnya berbudi Sebaliknya, penggunaan bahasa yang sarkasme, menghujat,memaki, mefitnah, mendiskreditkan, memprovokasi, mengejek,atau melecehkan akan mencitrakan pribadi yang tidak berbudi