1. Comparison hotel direct website Versus Hotel Saint Paul Le Marais Duo Hotel

2. 2 non-chain hotels Hotel Saint Paul le Marais and Duo Hotel get some criteria in common: Independent hotel Three star hotel Location: Marias district in Paris Antique architecture but renovated inside the hotel

3. Hotel Saint Paul Le Marais “A charming three star hotel, with an ideal location right in the heart of the Marais, just steps from Place des Vosges and the Bastille Opera” Bedrooms: 28 rooms decorated in Louis Philippe style but modern equipment Breakfast room Lounge with patio Services: Free Internet access: Wi-fi Conciergerie Laundry Air-conditioning in the hotel

5. Duo Hotel “With its architectural character, the Duo hotel plays up relaxed luxury on a firmly contemporary note.” Bedrooms : 58 rooms and suites refined and comfortable Bar Lounge where is served the breakfast Sauna, fitness room Services: Free Internet access

7. Is it easy to find?By Brand name First result (after commercial links)

8. Is it easy to find?By Brand name First rank

9. Is it easy to find?By location Hotel Saint Paul Le Marais appears on the map and in the first results Duo Hotel appears in the fourth page

10. The third party sites The third party sites appear in the commercial links

11. Competitors Competitors are non-chain hotels also, some of them are niot located in the marais district

12. How the site is easy to use?Hotel Saint Paul Le Marais The home page describes the architecture of the building and the privilege of the hotel location. It presents briefly the different services of the hotel.

13. How the site is easy to use?Hotel Saint Paul Le Marais Brief description of the guestrooms, No details about amenities attention is focused on the pictures.

14. Location of the hotel thanks to google map A book online window is present on all the pages of the website How the site is easy to use?Hotel Saint Paul Le Marais

15. On the home page there are few words about the hotel its decoration and its atmosphere How the site is easy to use?Duo Hotel

16. Guestrooms: as the home page, the information relate to the decoration of the bedrooms and to the designer How the site is easy to use?Duo Hotel

17. Location of the hotel thanks to google map Rate page through the client can book (book online with supplement) How the site is easy to use?Duo Hotel

18. BookingengineHotel Saint Paul Le Marais OTA: booking.com Pariserve Venere.com

19. BookingengineDuo Hotel OTA: booking.com Venere.com Expedia.com No supplement if client books through OTA

20. Conclusion Hotel Saint Paul Le Marais is doing a better direct sell effort because: Client doesn’t pay a supplement if he books directly through the hotel website 2 different names of websites: http://www.hotel-paris-marais.com/ http://www.hotelparissaintpaullemarais.com/ These two websites appear in the first result!