A look at the challenges FinTechs are facing to win new customers. Along with some simple tips that will improve lead generation and customer acquisition.

2. FINTECH HAS GONE
MAD

3. HUNDREDS OF PLAYERS
COMPETING FOR
THE SAME
CUSTOMERS….
USING THE
SAME
TACTICS

4. AND THE RESULT…………….

5. “FINTECHOPHOBIA”
DEFINITION: A CONDITION AFFECTING CONSUMERS CHARACTERISED BY “DIGITAL
DETOX’S” AND FREQUENT UNNECESSARY VISITS TO BANK BRANCHES
CAUSE: A PROLIFERATION OF FEATURE RICH ADVERTISMENTS FOLLOWING
CONSUMERS AROUND THE INTERNET, REVEALING BEAUTIFULLY BRANDED AND
DEEPLY SEDUCING APPS THAT WILL REVOLUTIONISE THEIR FINANCIAL WELLBEING

6. SO WHAT IS
THE CURE ?

7. TWEAK YOUR
BRAND
COLOURS?

8. PUBLISH MORE
ADS?

9. HIRE MORE
SALES PEOPLE ?

10. NEWS FLASH
BUYERS ARE
MORE SOPHISTICATED

11. THEY’RE SMARTER
94% OF BUYERS CONDUCT ONLINE RESEARCH BEFORE BUYING
Source:(ACCENTURE)

12. THEY DON’T BELIEVE EVERYTHING
THEY READ
ONLY……
33% OF CONSUMER TRUST BANNER ADS
41% OF CONSUMERS TRUST SEARCH ENGINE ADS
Source: (Nielsen)

13. TRUST IS STILL AN ISSUE
MORE THAN 8 OUT OF 10 PEOPLE (83%) ARE UNSURE OF FINTECH
Source: (TOPLINE COMMS)

14. THEY CAN FIGURE STUFF OUT FOR
THEMSELVES
70% OF BUYERS HAVE INCREASED THE AMOUNT OF CONTENT USED
TO RESEARCH AND EVALUATE THEIR PURCHASES.
Source: [DEMANDGEN]

15. SO WHAT’S THE
?

16. DO SOMETHING
“IF YOU ALWAYS DO WHAT YOU'VE ALWAYS DONE, YOU WILL
ALWAYS GET WHAT YOU'VE ALWAYS GOT”
different

17. GIVE BUYERS
WHAT THEY WANT

18. PRODUCE VALUABLE CONTENT

19. ANSWER BUYERS QUESTIONS
IN THE PLACES THEY ARE ASKING THEM

20. HELP THEM MAKE A DECISION

21. DON’T BE
“JUST ANOTHER APP”

22. SOUND SIMPLE?
HERE’S SOME HANDY TIPS

23. START A BLOG
B2B COMPANIES THAT BLOGGED 11+ TIMES PER MONTH HAD
ALMOST 3X MORE TRAFFIC THAN THOSE BLOGGING 0-1 TIMES PER
MONTH.
Source: (HUBSPOT, 2015)

24. PICK YOUR AUDIENCE
71% OF COMPANIES WHO EXCEED REVENUE AND LEAD GOALS HAVE
DOCUMENTED PERSONAS.
Source: (CINTELL, 2016)

25. PLAN YOUR CONTENT
48% OF SMALLER ORGANIZATIONS HAVE A DOCUMENTED CONTENT
STRATEGY, COMPARED TO ONLY 41% OF LARGER ORGANISATIONS.
Source [CONTENT MARKETING INSTITUTE]

26. SHARE YOUR CONTENT IN THE RIGHT
PLACES
PERCENTAGE OF B2B LEADS GENERATED THROUGH EACH
SOCIAL NETWORK:
• LINKEDIN – 80.33 PERCENT
• TWITTER – 12.73 PERCENT
• FACEBOOK – 6.73 PERCENT
Source: OKTOPOST

27. BE CONSISTENT
COMPANIES THAT PUBLISHED 16+ BLOG POSTS PER MONTH GOT
ABOUT 4.5X MORE LEADS THAN COMPANIES THAT PUBLISHED 0-4
MONTHLY POSTS.
Source: (HUBSPOT, 2015)

28. BE PREPARED TO GIVE SOMETHING AWAY
96 % OF BUSINESSES DON’T FEATURE ANY INDUSTRY HOW-TO
GUIDE OR WHITE PAPERS ON THEIR HOME PAGES.
Source: [CONTENT MARKETING INSTITUTE]

29. ENCOURAGE PEOPLE TO SIGN UP
72 % OF BUSINESSES DON’T HAVE ANY CALLS-TO-ACTION ON THEIR
INTERIOR WEBSITE PAGES.
Source [CONTENT MARKETING INSTITUTE]

30. THINK ABOUT WHEN YOU’RE GOING TO
CONTACT THEM
47% OF BUYERS VIEWED THREE TO FIVE PIECES OF CONTENT
BEFORE ENGAGING WITH A SALES REP
Source: [DEMANDGEN]

31. BE SMART
CONTENT MARKETING GENERATES 3 TIMES AS MANY LEADS AS
PAID SEARCH
Source: [KAPOST]

32. STILL NEED HELP?
LACK OF RESOURCES, SUCH AS STAFF, FUNDING, AND TIME, REMAINS
THE BIGGEST OBSTACLE TO SUCCESSFUL LEAD GENERATION FOR 61%
OF MARKETERS.
Source: [BRIGHTTALK, 2015]

33. CLICK
GIVE US A MEOW
Email: meow@curiouscatdigital.co.uk
www.curiouscatdigital.co.uk
0333 9398414