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How FinTechs Can Win More Customers

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A look at the challenges FinTechs are facing to win new customers. Along with some simple tips that will improve lead generation and customer acquisition.

Publié dans : Marketing
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How FinTechs Can Win More Customers

  1. 1. FINTECH HAS GONE MAD
  2. 2. HUNDREDS OF PLAYERS COMPETING FOR THE SAME CUSTOMERS…. USING THE SAME TACTICS
  3. 3. AND THE RESULT…………….
  4. 4. “FINTECHOPHOBIA” DEFINITION: A CONDITION AFFECTING CONSUMERS CHARACTERISED BY “DIGITAL DETOX’S” AND FREQUENT UNNECESSARY VISITS TO BANK BRANCHES CAUSE: A PROLIFERATION OF FEATURE RICH ADVERTISMENTS FOLLOWING CONSUMERS AROUND THE INTERNET, REVEALING BEAUTIFULLY BRANDED AND DEEPLY SEDUCING APPS THAT WILL REVOLUTIONISE THEIR FINANCIAL WELLBEING
  5. 5. SO WHAT IS THE CURE ?
  6. 6. TWEAK YOUR BRAND COLOURS?
  7. 7. PUBLISH MORE ADS?
  8. 8. HIRE MORE SALES PEOPLE ?
  9. 9. NEWS FLASH BUYERS ARE MORE SOPHISTICATED
  10. 10. THEY’RE SMARTER 94% OF BUYERS CONDUCT ONLINE RESEARCH BEFORE BUYING Source:(ACCENTURE)
  11. 11. THEY DON’T BELIEVE EVERYTHING THEY READ ONLY…… 33% OF CONSUMER TRUST BANNER ADS 41% OF CONSUMERS TRUST SEARCH ENGINE ADS Source: (Nielsen)
  12. 12. TRUST IS STILL AN ISSUE MORE THAN 8 OUT OF 10 PEOPLE (83%) ARE UNSURE OF FINTECH Source: (TOPLINE COMMS)
  13. 13. THEY CAN FIGURE STUFF OUT FOR THEMSELVES 70% OF BUYERS HAVE INCREASED THE AMOUNT OF CONTENT USED TO RESEARCH AND EVALUATE THEIR PURCHASES. Source: [DEMANDGEN]
  14. 14. SO WHAT’S THE ?
  15. 15. DO SOMETHING “IF YOU ALWAYS DO WHAT YOU'VE ALWAYS DONE, YOU WILL ALWAYS GET WHAT YOU'VE ALWAYS GOT” different
  16. 16. GIVE BUYERS WHAT THEY WANT
  17. 17. PRODUCE VALUABLE CONTENT
  18. 18. ANSWER BUYERS QUESTIONS IN THE PLACES THEY ARE ASKING THEM
  19. 19. HELP THEM MAKE A DECISION
  20. 20. DON’T BE “JUST ANOTHER APP”
  21. 21. SOUND SIMPLE? HERE’S SOME HANDY TIPS
  22. 22. START A BLOG B2B COMPANIES THAT BLOGGED 11+ TIMES PER MONTH HAD ALMOST 3X MORE TRAFFIC THAN THOSE BLOGGING 0-1 TIMES PER MONTH. Source: (HUBSPOT, 2015)
  23. 23. PICK YOUR AUDIENCE 71% OF COMPANIES WHO EXCEED REVENUE AND LEAD GOALS HAVE DOCUMENTED PERSONAS. Source: (CINTELL, 2016)
  24. 24. PLAN YOUR CONTENT 48% OF SMALLER ORGANIZATIONS HAVE A DOCUMENTED CONTENT STRATEGY, COMPARED TO ONLY 41% OF LARGER ORGANISATIONS. Source [CONTENT MARKETING INSTITUTE]
  25. 25. SHARE YOUR CONTENT IN THE RIGHT PLACES PERCENTAGE OF B2B LEADS GENERATED THROUGH EACH SOCIAL NETWORK: • LINKEDIN – 80.33 PERCENT • TWITTER – 12.73 PERCENT • FACEBOOK – 6.73 PERCENT Source: OKTOPOST
  26. 26. BE CONSISTENT COMPANIES THAT PUBLISHED 16+ BLOG POSTS PER MONTH GOT ABOUT 4.5X MORE LEADS THAN COMPANIES THAT PUBLISHED 0-4 MONTHLY POSTS. Source: (HUBSPOT, 2015)
  27. 27. BE PREPARED TO GIVE SOMETHING AWAY 96 % OF BUSINESSES DON’T FEATURE ANY INDUSTRY HOW-TO GUIDE OR WHITE PAPERS ON THEIR HOME PAGES. Source: [CONTENT MARKETING INSTITUTE]
  28. 28. ENCOURAGE PEOPLE TO SIGN UP 72 % OF BUSINESSES DON’T HAVE ANY CALLS-TO-ACTION ON THEIR INTERIOR WEBSITE PAGES. Source [CONTENT MARKETING INSTITUTE]
  29. 29. THINK ABOUT WHEN YOU’RE GOING TO CONTACT THEM 47% OF BUYERS VIEWED THREE TO FIVE PIECES OF CONTENT BEFORE ENGAGING WITH A SALES REP Source: [DEMANDGEN]
  30. 30. BE SMART CONTENT MARKETING GENERATES 3 TIMES AS MANY LEADS AS PAID SEARCH Source: [KAPOST]
  31. 31. STILL NEED HELP? LACK OF RESOURCES, SUCH AS STAFF, FUNDING, AND TIME, REMAINS THE BIGGEST OBSTACLE TO SUCCESSFUL LEAD GENERATION FOR 61% OF MARKETERS. Source: [BRIGHTTALK, 2015]
  32. 32. CLICK GIVE US A MEOW Email: meow@curiouscatdigital.co.uk www.curiouscatdigital.co.uk 0333 9398414

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