AMP - ano či ne? Případová studie [SEOloger naživo]

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Pavel Ungr

Shrnutí všech výhod i nevýhod AMP a tvrdá data z nasazení AMP na blogu e-shopu Bella Rose.

Marketing

Pavel Ungr
konzultant
@PavelUngr
www.pavelungr.cz
jsem@pavelungr.cz
AMP
Noví Avengers nebo spíše Infinity war?

jsem@pavelungr.cz
www.pavelungr.cz
2 miliardy
mobilních stránek
900 000 domén
Květen 2017, https://techcrunch.com/2017/05/18/googles-amp-now-powers-2b-mobile-pages-and-900k-domains-loads-2x-
faster/

www.pavelungr.cz | IČO: 1889478 |
SNOW
AND TREE
Je to výhra?

jsem@pavelungr.cz
www.pavelungr.cz
Rychlost ✅
Rychlost
Speed
ranking
factor
Canonical Ranking

jsem@pavelungr.cz
www.pavelungr.cz
CTR ❓

jsem@pavelungr.cz
www.pavelungr.cz
CTR ❓
Případovka: Motor Trends (2016)
https://searchengineland.com/amp-advanced-seos-smx-advanced-insights-
278279

jsem@pavelungr.cz
www.pavelungr.cz
Případovka: Kinsta (2018)
https://kinsta.com/blog/disable-google-amp/
CTR ❓

jsem@pavelungr.cz
www.pavelungr.cz
Wordpress plugin ✅
https://cs.wordpress.org/plugins/amp/

jsem@pavelungr.cz
www.pavelungr.cz
Wordpress plugin ✅

www.pavelungr.cz | IČO: 1889478 |
SNOW
AND TREE
Obsah patří Google

www.pavelungr.cz | IČO: 1889478 |
SNOW
AND TREE
Vytváříte další web

jsem@pavelungr.cz
www.pavelungr.cz
Fakt divná URL
https://www.google.com/amp/www.domena.cz/abc.html

www.pavelungr.cz | IČO: 1889478 |
SNOW
AND TREE
Vyžírá crawl budget
AMP a normální web znamená dvojnásobný počet URL ke crawlování

jsem@pavelungr.cz
www.pavelungr.cz
AMP není hodnotící signál

jsem@pavelungr.cz
www.pavelungr.cz
AMP na blogu
atmosfera.bellarose.cz

jsem@pavelungr.cz
www.pavelungr.cz
Co je Bella Rose? www.bellarose.cz

jsem@pavelungr.cz
www.pavelungr.cz
Jak to vypadá bez AMP?

jsem@pavelungr.cz
www.pavelungr.cz
Jak to vypadá s AMP?

jsem@pavelungr.cz
www.pavelungr.cz
Proč?
Doba načtení:
byla víc než 10 sekund

jsem@pavelungr.cz
www.pavelungr.cz
Jak to dopadlo?

jsem@pavelungr.cz
www.pavelungr.cz
Nárůst organicu
+ 568,88 %
(meziroční srovnání březen 2017/2018)

jsem@pavelungr.cz
www.pavelungr.cz
Nárůst organicu z mobilu
+ 794,89 %
(meziroční srovnání březen 2017/2018)

jsem@pavelungr.cz
www.pavelungr.cz
Bounce rate
- 21,48 %
(meziroční srovnání březen 2017/2018)

jsem@pavelungr.cz
www.pavelungr.cz
Průměrná doba na webu
- 28,12 %
(meziroční srovnání březen 2017/2018)
nemusí být nutně špatně – lidé rychleji
splní cíl

jsem@pavelungr.cz
www.pavelungr.cz
Vracející se návštěvníci
+ 673,91 %
(meziroční srovnání březen 2017/2018)

jsem@pavelungr.cz
www.pavelungr.cz
Mobilní CTR
Z 2,8 % na 3,5 %
(meziroční srovnání březen 2017/2018)

jsem@pavelungr.cz
www.pavelungr.cz
A co ta rychlost?
https://www.vzhurudolu.cz/prirucka/amp-webari-preload
To vám řekne
Martin Michálek >

www.pavelungr.cz
@PavelUngr
+PavelUngr
pavelungr
PavelUngr
+420 608 654 501
jsem@pavelungr.cz
Můžeme společně nasadit AMP?
Napište mi na jsem@pavelungr.cz

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