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Pavel Ungr
konzultant
@PavelUngr
www.pavelungr.cz
jsem@pavelungr.cz
jsem@pavelungr.cz
www.pavelungr.cz
Stránkování a filtry
www.pavelungr.cz | IČO: 1889478 |
www.pavelungr.cz | IČO: 1889478 |
jsem@pavelungr.cz
www.pavelungr.cz
Proč stránkování?
www.pavelungr.cz | IČO: 1889478 |
jsem@pavelungr.cz
www.pavelungr.cz
Ledničky Ledničky
• Strana 2
Ledničky
• Strana 3
Ledničky
• Strana 4
jsem@pavelungr.cz
www.pavelungr.cz
Ledničky Ledničky
• Strana 2
Ledničky
• Strana 3
Ledničky
• Strana 4
jsem@pavelungr.cz
www.pavelungr.cz
Ledničky Ledničky
• Strana 2
Ledničky
• Strana 3
Ledničky
• Strana 4
Toto je
SeznamBotík
jsem@pavelungr.cz
www.pavelungr.cz
1 2 3 4 5
<meta name="robots" content="noindex, follow">
Podmínka jen pro SeznamBot
jsem@pavelungr.cz
www.pavelungr.cz
1 2 3 4 5
<link rel="canonical" href="http://www.eshop.com/kategorie-vse" />
<a href=“4.php” rel=“next”><a href=“2.php” rel=“prev”>
jsem@pavelungr.cz
www.pavelungr.cz
A: Noindex B: Canonical
Vhodnější jen
pokud vám
hodně
odkazují na
stránkování
jsem@pavelungr.cz
www.pavelungr.cz
• Méně odpadu v indexu
• Robot se věnuje jen důležitým URL
• Silnější stránky kategorií
jsem@pavelungr.cz
www.pavelungr.cz
Proč filtry?
https://www.nasa.gov/sites/default/files/cygx1_ill.jpg
jsem@pavelungr.cz
www.pavelungr.cz
jsem@pavelungr.cz
www.pavelungr.cz
jsem@pavelungr.cz
www.pavelungr.cz
jsem@pavelungr.cz
www.pavelungr.cz
https://panske-obleceni.zoot.cz/svetry-a-
mikiny#filter=filter%255Bcolor%255D%255B%255D%3D%25C4%258Dern%2
5C3%25A1%26filter%255Bprice%255D%255Bmin%255D%3D%26filter%255Bp
rice%255D%255Bmax%255D%3D%26filter%255Bstock%255D%3D1%26page%3D
%26filter%255Bgender%255D%3D%26filter%255Bq%255D%3D%26app-
cache%3D1
jsem@pavelungr.cz
www.pavelungr.cz
Jak na to?
jsem@pavelungr.cz
www.pavelungr.cz
Analýzu klíčových slov
Rozdělení filtrů
jsem@pavelungr.cz
www.pavelungr.cz
Vytvářejí indexovatelné vstupní
stránky (crawlovatelné)
Chceme indexovat
Chceme vodit organickou návštěvnost
Credits Honza Tichý & Medio
jsem@pavelungr.cz
www.pavelungr.cz
Nejsou důležité z pohledu akvizice
organické návštěvnosti
NeChceme indexovat
Chceme vodit uživatele
Credits Honza Tichý & Medio
jsem@pavelungr.cz
www.pavelungr.cz
Filtry
Důležité
Značka
Velikost
Nedůležité
Skladem
Cena (posuvník)
IndexovatelnéNeIndexovatelné
jsem@pavelungr.cz
www.pavelungr.cz
Každý filtr je HTML odkaz
Filtrované stránky jsou unikátní
Filtrované stránky jsou v sitemap.xml
Filtrované stránky vytváří samostatnou a unikátní URL
Fungují (nějak) i bez JavaScriptu
jsem@pavelungr.cz
www.pavelungr.cz
Barva Bílá
Značka
Velikost L Značka Puma
Značka
Velikost
1 2 3 4
jsem@pavelungr.cz
www.pavelungr.cz
bílá L puma
bílá puma L
/panske/mikiny/bile/velikost-l/puma/
/panske/mikiny/bile/puma/velikost-l/
http://conqueringfearspiritually.com/wp-content/uploads/2013/08/its-ok_130077151.jpg
jsem@pavelungr.cz
www.pavelungr.cz
Filtry
Důležité
Značka
Velikost
Nedůležité
Skladem
Cena (posuvník)
/panske/mikiny/puma?f=skladem
Protože UX
jsem@pavelungr.cz
www.pavelungr.cz
Titulek
Meta Description
Nadpis
Text
jsem@pavelungr.cz
www.pavelungr.cz
Mikiny | Zoot
Na Zootu najdete nejlepší mikiny od super značek.
Mikiny
Nejlepší mikiny od kvalitních výrobců.
jsem@pavelungr.cz
www.pavelungr.cz
Panské mikiny černé, z 80 si vyberete | Zoot
Na Zootu najdete nejlepší panské černé mikiny od super
značek jako Bench, Bertoni, Blend.
Černé mikiny pro muže, pány i kluky
Nejlepší mikiny od výrobců jako Bench, Bertoni, Blend ve
velikostech L - XXXL. 80 kusů na výběr z toho 75 skladem.
jsem@pavelungr.cz
www.pavelungr.cz
• Cílíte na více unikátních frází (long-tail)
• Více vstupních stránek > více
návštěvnosti
• Nepodstatné filtry nejsou indexovány a
robota jim nezahlcujete
jsem@pavelungr.cz
www.pavelungr.cz
1.
Nesmyslné
stránky neposílat
robotovi
jsem@pavelungr.cz
www.pavelungr.cz
2.
Důležité filtry musí
být průchozí pro
vyhledávače
jsem@pavelungr.cz
www.pavelungr.cz
3.
Vstupní stránky z
filtrů musí být
unikátní
www.pavelungr.cz
@PavelUngr
+PavelUngr
pavelungr
PavelUngr
+420 608 654 501
jsem@pavelungr.cz
A co si na afterparty vyfiltrujete
vy?☺

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