2. Content
Introduction
Online Shopping
Online Shopping Model
Offline Shopping
Offline Shopping Model
Which is Doing Better?
Risk & disadvantages of online shopping
Consumer Benefits
Firm Benefits
Online shopping v/s Traditional Shopping
3. Introduction
Why we choose traditional shopping
rather than online shopping”? ..Why youth
mainly focus on Online shopping?..
4. What is Online Shopping?
Online shopping is the process whereby consumers directly
buy goods or services from a seller in real time, without an
intermediary service , over the internet .
Online sites made shopping one of the easiest tasks possible.
For Eg; ebay.com, flipkart.com.
6. What is Offline Shopping?
Retail involves sales of goods from single point (malls,
markets, department stores) directly to the consumer in
small quantities for his end use.
People purchase product for fulfill their needs and satisfy
their wants in stores.
For Eg; Reliance mart, big bazaar.
8. Which is Doing Better?
The online shopping industry has absolutely exploded, to the
point that there are now many people who will only buy new
products online.
Convenience
Selection
Immediate
Quality
Saving Money
Discounts and offers
9. How did Online Shopping
come about?
Online shopping emerged with the development of the
internet.
Entrepreneurs saw the potential in online shopping and
sprung at the chance to make virtual storefronts, so that
consumers could shop without leaving their homes.
10. Risks & Disadvantages of
Online Shopping
Fraud- Do you know the Company?
Security- Is your credit card safe?
Privacy- Is your information being sold?
Shipping- Are you getting the correct product at the
requested time?
Difficulty- Do you know how to shop online?
12. Firm Benefits of Online
Reduced overhead
The ability to tell people about your business
Being open for business 24*7
Expanded geographical reach
13. Online Shopping VS.
Traditional Shopping
Differences
-Cannot try or test product before purchase.
-Minimum human interaction if any.
-Shop anytime online.
-Operating Hours 24*7
14. Benefits of Offline Shopping
Variety of products
Easy to return the product
One place shopping
Price benefits
Product Physical Touch
16. Online Shopping VS.
Traditional Shopping
Online Shopper
I want o buy a dress let’s checkout online
Easy to find best online stores
Searching online styles
I got a best coupon to shop
Wow, Good discount
Hooray !! I got it
Traditional Shopper
I want to buy handbag lets go out find best store
Time to find best store
Oh I stucked in traffic
I found a shop at least
Salesman says no discount
No home delivery.