Presentation from Cardware 2013 conference by Michael Gokturk, Payfirma CEO. This covers the shift to virtual payments, the market ecosystem, and tips for businesses as they make the shifts in the evolving payments market.

1. Cardware
2013
Stakeholders driving payment evolution & digital identity
Your logo here
Coping with the Shift to
Virtual Payments
Michael Gokturk | CEO at Payfirma

2. Cardware
2013
Stakeholders driving payment evolution & digital identity
Virtual
=
Frictionless

3. Cardware
2013
Stakeholders driving payment evolution & digital identity
Frictionless For Merchants
“I can take payments anywhere”
“I don’t waste money on hardware”
“I know my business numbers”

4. Cardware
2013
Stakeholders driving payment evolution & digital identity
Frictionless For Customers
“I can pay however I want”
“I can checkout fast and it’s simple”
“I can engage with the brands I love”

5. Cardware
2013
Stakeholders driving payment evolution & digital identity
Why so difficult and so many fails?

6. Cardware
2013
Stakeholders driving payment evolution & digital identity
Card
Associations
eWallets
C
O
N
S
U
M
E
R
S
M
E
R
C
H
A
N
T
S
Bank Credit Cards
(Issuers)
ISOs
Mobile Merchant
Providers
Processors Point of Sale
Terminals
Business Credit Cards
Closed Networks
Banks
eWallet
Platforms
Gateways
Online and In-Store
Merchant Providers
Integrated Systems

7. Cardware
2013
Stakeholders driving payment evolution & digital identity
Look howLook how
far we’vefar we’ve
comecome

8. Cardware
2013
Stakeholders driving payment evolution & digital identity

9. Cardware
2013
Stakeholders driving payment evolution & digital identity
I don’t want to buy hardware that will be
outdated in six months.
I don’t want to learn a new system and
have to train my staff.
I don’t want to make it more complicated
for my customers.
How Can a Retailer Keep up?

10. Cardware
2013
Stakeholders driving payment evolution & digital identity
Don’t jump onto any bandwagon.

11. Cardware
2013
Stakeholders driving payment evolution & digital identity
If your customers are not using mobile
wallets, don’t worry about them yet.

12. Cardware
2013
Stakeholders driving payment evolution & digital identity
If your customers are not lighting a
fire under you for PayPal or Bitcoin,
don’t implement it.

13. Cardware
2013
Stakeholders driving payment evolution & digital identity
If the chargeback liability is not important to
your business, don’t spend extra for EMV.

14. Cardware
2013
Stakeholders driving payment evolution & digital identity
If your average transaction size is $150,
don’t think about NFC.

15. Cardware
2013
Stakeholders driving payment evolution & digital identity
If people will buy more with
eCommerce, get an online store.

16. Cardware
2013
Stakeholders driving payment evolution & digital identity
Your logo here
@Payfirma
www.payfirma.com
facebook.com/Payfirma