Digital payment service provider ItzCash has partnered with RBL Bank to launch Rupay Platinum Prepaid Card. It has been powered by digital payment facilitator Rupay and has a bunch of prepaid card services supported across physical and virtual platforms. The Rupay prepaid wallet will be made available across digital and physical network of ItzCash. It will have one time registration system for initiating usage without depending on bank account. It is targeted at home makers, SMEs and other retailers.

1. ItzCash launches RuPay platinum prepaid card in
association with RBL Bank
Analyst View Point Series

2. Table of Contents
Market Context
Market Opportunity

3. Market Context
Digital payment service provider ItzCash has partnered with RBL Bank to launch
Rupay Platinum Prepaid Card. It has been powered by digital payment facilitator
Rupay and has a bunch of prepaid card services supported across physical and virtual
platforms. The Rupay prepaid wallet will be made available across digital and physical
network of ItzCash. It will have one time registration system for initiating usage without
depending on bank account. It is targeted at home makers, SMEs and other retailers.

4. Market Opportunity
India has experienced significant development in terms of infrastructure, regulations
and payment service providers in digital payments segment. The prepaid
transactions have increased tremendously in past three to four years. The prepaid
card market in Gross Dollar Value terms increased at a CAGR of 39.5% during 2011-
2015. Over the forecast period of 2016 to 2020, the category is expected to record a
CAGR of 29.9%, increasing from US$ 15,219.5 million in 2016 to reach US$
43,365.8 million by 2020.

5. To Know More
To know more and gain deeper understanding of
prepaid card industry in India, click here