Looking for a list of which sales conferences to attend in 2017? Here's 14 you need to consider and why.

1. TOP 14
SALES CONFERENCES
TO ATTEND IN 2017

2. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
SALES CONFERENCES CAN BE
EXTREMELY BENEFICIAL
FOR SALES TEAMS

3. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
SALES CONFERENCES
HAVE PROVEN TO:
Increase sales productivity
of attendees by 30%
Increase marketing campaign
effectiveness by 59%
Increase customer retention by 31%
30%
59%
31%

4. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
WHILE NOT ALL CONFERENCES CAN LAY
CLAIM TO RESULTS LIKE THESE,
THE BEST PROVIDE THE TOOLS,
RESOURCES,
AND INSIGHTS
REQUIRED FOR ATTENDEES TO JUSTIFY
THE COST OF ATTENDANCE.

5. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
IN NO PARTICULAR ORDER, HERE ARE
THE TOP 14
SALES CONFERENCES
OF 2017

6. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
O N E | SALES 3.0 CONFERENCE
DATE AND LOCATION:
• SAN FRANCISCO: MAY 1-2, 2017
• LAS VEGAS: SEPTEMBER 18-19, 2017
COST: TBD ($325 IN 2016)
AUDIENCE: SALES, OPERATIONS, AND MARKETING PROFESSIONALS AND LEADERS
TOPICS:
• SALES PROCESS IMPROVEMENT
• DATA, ANALYTICS, AND METRICS
• SALES TRAINING, COACHING, AND DEVELOPMENT
• SALES AND MARKETING ALIGNMENT
• SOCIAL SELLING
• CUSTOMER ENGAGEMENT AND RETENTION
• SALES 2.0 TECHNOLOGIES AND EMERGING TRENDS
• LEADERSHIP, CULTURE, AND STRATEGY

7. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
T W O | B2B LEADSCON
DATE AND LOCATION:
• NEW YORK: AUGUST 21-23, 2017
COST: TBD
AUDIENCE: B2B SALES AND MARKETING PROFESSIONALS AND LEADERS
TOPICS:
• GETTING THE RIGHT MEASUREMENTS IN PLACE TO KNOW WHAT IS REALLY WORKING
• CREATING AND REPURPOSING CONTENT PEOPLE WILL ACTUALLY ENGAGE IN AND USE AT
EVERY STAGE OF THE BUYING JOURNEY
• CONNECTING WITH THE RIGHT PEOPLE TO BUILD LONG-TERM RELATIONSHIPS
• BEATING YOUR COMPETITION TO GROW SALES AND GENERATE “PREDICTABLE REVENUE”
• EXPANDING AWARENESS TO MAKE YOUR BRAND SYNONYMOUS WITH YOUR CATEGORY
• FINDING NEW SOURCES OF LEADS AND BUSINESS

8. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
T H R E E | TOPO SALES SUMMIT
DATE AND LOCATION:
• SAN FRANCISCO: APRIL 12-13TH, 2017
COST: $795
AUDIENCE: SALES REPRESENTATIVES, SALES LEADERS, SENIOR EXECUTIVES
TOPICS:
• SALES LEADERSHIP
• SALES DEVELOPMENT
• SALES TECHNOLOGY
• SALES EFFECTIVENESS
• SALES AND MARKETING OPERATIONS

9. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
F O U R | DREAMFORCE
DATE AND LOCATION:
• SAN FRANCISCO: NOVEMBER 6–9, 2017
COST: TBD
AUDIENCE: MARKETERS, SALES REPRESENTATIVES
TOPICS:
• SALES CLOUD INTRODUCTION
• TOP PIPELINE MANAGEMENT REPORTS
• SALES SECRETS OF THE BIG GUNS
• SALES CLOUD AND PLATFORM ROADMAP
• SALESFORCE FORECASTING

10. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
F I V E | SIRIUSDECISIONS
SALES LEADERSHIP EXCHANGE
DATE AND LOCATION:
• SCOTTSDALE: FEBRUARY 22-24, 2017
COST: $1,050
AUDIENCE: SENIOR SALES EXECUTIVES AND LEADERS
TOPICS:
• CHANNEL MARKETING AND THE PIPELINE
• FUELING SALES TEAMS
• ALIGNMENT
• FORECASTING
• SALES EFFECTIVENESS
• ENABLEMENT-TO-REVENUE

11. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
S I X | SALESHACKER REVENUE SUMMIT
DATE AND LOCATION:
• SAN FRANCISCO: MARCH 7-8, 2017
COST: TBD (TICKETS GO ON SALE DECEMBER 1ST)
AUDIENCE: SALES AND MARKETING PROFESSIONALS AND LEADERS
TOPICS:
• ACCOUNT BASED SALES DEVELOPMENT & MARKETING
• SCALING SALES & MARKETING DEVELOPMENT TEAMS LOCALLY & GLOBALLY
• ENTERPRISE SALES & MARKETING FROM FORTUNE 500 TOP CLOSERS
• HIRING, ONBOARDING, & COACHING MILLENNIALS
• REVENUE GROWTH SECRETS

12. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
S E V E N | SALES SUMMIT EAST
DATE AND LOCATION:
• NEW YORK: MAY 8-9, 2017
COST: $795
AUDIENCE: SALES PROFESSIONALS AND LEADERS
TOPICS:
• SALES PROCESS IMPROVEMENT
• SALES AND MARKETING ALIGNMENT
• SOCIAL SELLING
• LEAD GENERATION
• EMERGING TRENDS

13. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
E I G H T | AA-ISP INSIDE SALES
DATE AND LOCATION:
• DALLAS: FEBRUARY 15, 2017
• SAN FRANCISCO: JUNE 8, 2017
• BOSTON: SEPTEMBER 7, 2017
COST: $345
AUDIENCE: INSIDE SALES REPS AND LEADERS
TOPICS:
• DAY-TO-DAY SALES TASKS
• SALES TECHNOLOGY
• LEAD DEVELOPMENT

14. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
N I N E | INBOUND
DATE AND LOCATION:
• BOSTON: SEPTEMBER 25-28, 2017
COST: $799
AUDIENCE: MARKETING AND SALES PROFESSIONALS, BUSINESS OWNERS, AGENCY
EXECUTIVES
TOPICS:
• SALES AND MARKETING ALIGNMENT
• CONTENT, SOCIAL MEDIA, AND EMAIL
• LEAD NURTURING
• SALES STRATEGY
• ADVANCED SALES TECHNIQUES

15. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
T E N | SALES FORCE PRODUCTIVITY CONFERENCE
DATE AND LOCATION:
• ATLANTA: OCTOBER 24-26, 2017
COST: TBD
AUDIENCE: SENIOR SALES PROFESSIONALS AND LEADERS
TOPICS:
• TECHNOLOGY STRATEGY
• OPERATIONS EFFECTIVENESS
• SALES MANAGER DEVELOPMENT

16. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
E L E V E N | MARKETINGSHERPA SUMMIT
DATE AND LOCATION:
• LAS VEGAS: APRIL 10-13, 2017
COST: $1,495 (TWO-DAY SUMMIT)
AUDIENCE: MARKETING AND SALES PROFESSIONALS
TOPICS:
• EMAIL MARKETING
• RELATIONSHIP BUILDING
• NETWORKING USING SEARCH AND SOCIAL
• CUSTOMER ENGAGEMENT

17. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
T W E L V E | EMC WORLD
DATE AND LOCATION:
• LAS VEGAS: MAY 8 - 11, 2017
COST: $2,095
AUDIENCE: MARKETING AND SALES PROFESSIONALS
TOPICS:
• BIG DATA
• CLOUD
• CONVERGED PLATFORMS
• DATA PROTECTION
• SERVERS

18. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
T H I R T E E N | B2B MARKETING EXCHANGE
DATE AND LOCATION:
• SCOTTSDALE: FEBRUARY 20-22, 2017
COST: $895 - $1,795
AUDIENCE: MARKETING AND SALES PROFESSIONALS
TOPICS:
• TEST DRIVE THE LATEST TOOLS AND APPS TO CREATE INTERACTIVE CONTENT
• PLAN YOUR CONTENT CALENDAR
• OPTIMIZE YOUR DATABASE TO REACH MORE PROSPECTS WITHIN YOUR TARGET
AUDIENCE
• MEASURE THE EFFECTIVENESS OF YOUR CAMPAIGNS
• GET AN INSIDE LOOK AT AWARD-WINNING B2B CONTENT PROGRAMS FROM
CURRENT AND PAST KILLER CONTENT AWARD WINNERS

19. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
F O U R T E E N | PULSE
DATE AND LOCATION:
• OAKLAND, CA: MAY 8-11, 2017
COST: $795
AUDIENCE: SALES AND CUSTOMER SUCCESS PROFESSIONALS
TOPICS:
• CUSTOMER SUCCESS PLAYBOOKS BY SCENARIO, INDUSTRY AND SEGMENT
• SURVEY TEMPLATES FOR A VARIETY OF USE CASES
• COLLECTION OF RULES, CTAS AND PLAYBOOKS TO DRIVE PROCESSES IN YOUR
BUSINESS
• REPORTS AND DASHBOARDS FOR MEASURE AND MONITOR YOUR BUSINESS
• COLLECTIONS OF BEST PRACTICE ASSETS BY INDUSTRY AND USE CASE

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