Tom Musbach

San Francisco Bay Area, CA United States

Senior Editor and Director of Content Marketing

Writing / Publishing

I'm a versatile writer, editor, content strategist, and manager who has built and/or shaped content sites with an eye toward increasing online traffic, engagement, and revenue. I also have extensive experience as an on-air spokesman and expert on career issues. Accomplishments include: • Creating and implementing content strategy (including content marketing and social media). • Editorial strategy and management of corporate blogs, including the Bank of the West Blog and Profit Minded blog (Yahoo! Small Business). • Building and engaging large social-media fan base. • 20% increase in traffic (monthly) to Yahoo! HotJobs. • Hundreds of radio and TV appearances as spokesperson, including CN...