SustainOnline Pitch deck

1. Designed by Sustainability Professionals

2. CURRENT SITUATION
Sustainability is a Key Performance Metric
Public expectations have never been greater
Direct correlation to the bottom-line
Investors divest from
companies with poor
sustainability performance
People demand that cities
and companies take concrete
steps towards sustainability
Customers increasingly
evaluate a company’s
commitment to sustainability

3. PROBLEM/OPPORTUNITY
Most Sustainability Solutions are expensive,
time-consuming & hard to implement
They:
Require countless man-
hours of collaboration &
training in their use
Are expensive because they
are a one-off unique solution
for each organization
Require an ERP system to
integrate with or extensive
manual labor
Take extended periods of
time to fully-implement

4. THE SOLUTION
SustainOnline is an easily integrable and
affordable platform for SMEs
Users learn, interact & take actions
that create continuous
improvements towards carbon
reduction and full sustainability
A different approach:
Handles all aspects of sustainability at the click of a button
• Science-based bite-sized E-Learning courses
• Goal setting
• Tools for emission management
• Sustainability reporting
o GRI, SASB, SDGs, CDP and Integrated Reporting
• Disclosures
• Dashboard & Reports for various stakeholders

5. THE PRODUCT
4 Business Lines
1. Academy
Allow companies to manage their
sustainability tasks through education
2. Data Management
Excel Upload, Manual, App, IoT
3. Dashboards
Company goals and progress
4. Reporting
SDG, SASB, CDP, GRI, Integrated reporting
4.1SustainOnline Finance
Allow financial institutions to continuously track Due Diligence of their assets’ ecological
and social performance
4.2SustainOnline City
Enable cities to quickly identify areas of unsustainability, develop new strategies for urban
development and follow up on progress achieved in a simple and cost-effective way

6. THE PRODUCT
Academy
• 100+ courses designed by
sustainability experts for easy
learning.
• Makes sustainability challenges
easy to understand and to act
on.
• Adding Industry specific
courses addressing City,
Finance, Textile, Real Estate,
Manufacturing etc.
• Adding process specific
courses such as Product
Development, Purchasing,
Logistic etc.

7. V
THE PRODUCT
Manual Data Entry
Mobile App
Excel Upload
Input/supply Chain
Energy
Output / Product
Water
Waste
Reports & Disclosures
Analytics
Education
Your data and people Easily collected and processed Then turned into what you need to reach your goals
Dashboard
Data Management

8. THE PRODUCT
Dashboards and Reporting
• Manage your emissions and sustainability work
• Allow you to analyze, report and disclose
• Your data and work visualized to the right
stakeholders
• Powerful design helps you get the message
through
• One platform for all your sustainability data,
activities and result

9. BUSINESS MODEL- SaaS+
SME market (SaaS)
€1 Euro / Employee / Month
Mid-size Companies & Verticals
(Partner Sales) (City, Finance)
€3,000 - €15,000/yr. Contracts 3-5 years
1FOR1 - Buy 1, Give 1
For each license sold, one given free
as a charitable donation to NGOs and
charitable organizations

10. June 2019
Nov / Dec
2019
Q1, 2020 March 2020 April 2020 Q3 2021
Pre-launch in
Japan
100,000
licenses sold
Launching
Portuguese
and Spanish
versions
Lisboa Capital
Verde Europeia
2020
Will deliver
20,000 - 30,000
licenses of
the Academy
to attendees
Positive
cashflow after
18 months
Emission factor
database tested
Against 11,000
companies’ data
Launch
SustainOnline
v.2.0
Academy and
Reporting
integrated in
the platform
TRACTION
Q2, 2020 Q2, 2020
Launch
SustainOnline
Finance
First platform for
continuous
Due Diligence
Client #1:
a Swiss bank
Launch
SustainOnline City
Helps cities
identify and design
climate solutions
Client #1: a
consortium of 3
cities in Norway

11. Partnership Program
Mid-size co.’s & Verticals
• The Natural Step
• SAI - Social
Accountability
International
• BCon Japan
2020 - 200 signed partners
2021 - 500 signed partners
2022
will target global consultancies
such as EY, KPMG, PwC,
Deloitte and other large
sustainability consultancies
30% revenue share
Initial Partners Q1, 2020 Goals
Launch campaign to sign
sales partners, addressing
small and medium
sustainability consultancies
across the world

12. GO TO MARKET – Inbound Marketing
• SEO/social media brings people to
• Forms
• Newsletter
• Whitepapers
• Social media
Higher leads will be contacted via:
• Call
• Email lists (promotions, etc.)
• Newsletter
• Leads added to email lists
• Suggested whitepapers
• Blogs
• Newsletter
• Additional email lists
• Landing pages
Capture Information Engage Lead Convert Lead to Customer
• The more a lead engages with us and
spends time on our website, the more
their score increases. This, in turn, helps
identify them as a potential customer.

13. GO TO MARKET - Outbound Sales
Events
• Head sponsor of
Lisboa Green City (April)
• SMARTCITY world city congress
November in Barcelona
• Sustainability conferences
(addressing Impact Investors)
Inside Sales
Set up an Inside Sales group in India to
generate leads for:
• SustainOnline KAM team that will
address our industry verticals
• Support and generate qualified leads for
our sales partners
2020
Conferences/Trade Shows SustainOnline Global Tour
with partners in cities
• Tokyo, Sydney, San Francisco, Stockholm
Helsinki, Lisbon, Madrid, New York
• SustainOnline will design and produce the
content & our respective partners will be
responsible to make sure we get the right
companies in place
2021
Other

14. GO TO MARKET - Outbound Sales
Events
• Sponsor of Capital Verde
Europeia in Lisboa (April)
• SMARTCITY world city congress
November in Barcelona
• Sustainability conferences
(addressing Impact Investors)
Inside Sales
Set up an Inside Sales group in
India to generate leads for:
• SustainOnline KAM team that
will address our industry
verticals
• Support and generate qualified
leads for our sales partners
2020
Conferences/Trade Shows SustainOnline Global Tour
• Tokyo, Munich, San Francisco,
Stockholm Helsinki, Lisbon,
Madrid, New York,
• SustainOnline will design and
produce the content & our
respective partners will be
responsible to make sure we get
the right companies in place
2021
Other
KAM team
Set up a KAM team to address the
respective verticals: Cities, Finance,
Real Estate, Textile and others.
• Initiate, engage and build
partnerships with key customers
to maximize revenue
• Support the SustainOnline
partners with the vertical
strategy

15. MARKET SIZE
Addressable, Serviceable
& Obtainable Markets
TAM
• 30,000 mid-sized cities globally
(up to 500,000 inhabitants)
• 30,000 financial institutions in Europe
and the U.S.
• 25 million formal SME’s globally
(10-250 employees)
Product (millions of €) Market
TAM Serviceable Obtainable
SustainOnline €17,500M €4375M €21,9M
SustainOnline Finance €3,000M €1,500M €7,5M
SustainOnline City €3,000M €300M €5,1M
TOTAL €23,500M €6,175M €34,5MThe Business Plan is based on reaching 11%
(34,5M€) of the Obtainable market until 2024.

16. THE MARKET
Projected Sales
Sales total 2019 2020 2021 2022 2023 2024
Partner Sales €35K €2,25M €5M €8M €12M €15M
Online Sales €20K €500K €3M €7M €12M €18M
Consulting €60K €300K €800K €1M €1,2M €1,5M
Gross Sales revenue total 115 000 EUR 3 050 000 EUR 8 800 000 EUR 16 000 000 EUR 25 200 000 EUR 34 500 000 EUR
Saas vs Partner Sales (Gross)

17. COMPETITORS
Competitive Advantages
• Online science-based educational
modules reduce need for costly training
• Price model
• Ease of use, does not require
consultancy
Feature SustainOnline
Handle 5 global standards ✔
Carbon Factor Database ✔
Automized implementation ✔
Online science-based educational
modules ✔
Web-based ✔ ✔ ✔ ✔
Real-time diagnostic dashboards ✔ ✔ ✔ ✔
Online, Partners and Direct sales ✔
Scalable for 10 users and up ✔
Addressing SME sector ✔ ✔ ✔ ✔

18. SECRET SAUCE
A Sustainability Diagnostic, Management & Reporting
Platform that works like a vaccine or a beneficial virus
throughout the organization:
• First solution targeting SMEs
• Combines reporting and learning for better result
• Does not requires consultancy to implement
• Light-resource footprint
• Straightforward pricing
• Stand alone and/or integrable with any system
• Designed by sustainability professionals

19. TEAM
Founders
Martin Malmros
Founder & CEO
Peter Engdahl
Founder & CMO
Bhagvan Chougule
CTO
Outi Ugas
Head of Platforms
• 25+ years global business experience,
development, sustainability
& leadership
• 2013 EU Representative to the Chinese
Parliament on how SME´s can grow
globally
• Harvard Business School published Case
Study: “Aura Light: from a light Bulb
Manufacturer to an Energy Saving Solution
Provider N9-714-522”
• Seasoned entrepreneur with long
experience of setting up small venture
cap co.s
• Örebro University
(Law, Financials, English)
• 20+ years in technology & long
experience in sustainability tech
• Co-founder and CTO - Treeni Inc
• Designed platform architecture for
Sustainability Reporting - Infosys
• Masters in Mechanical CAD/CAM
• Award-winning sustainable
service designer
• 6 years experience in carbon footprint
calculation projects
• Cognitive science and user centered design /
MSc, Jyväskylä University 2016

20. FINANCIALS
5-year Revenue Projections
Product (millions of €) 2020 2021 2022 2023 2024
Net Revenues after
Commission
€2,325 €7,000 €12,900 €20,400 €28,200
Operational Expenses €1,774 €4,480 €8,038 €10,936 €13,422
Net Result €334 €1,795 €3,328 €7,129 €11,777
Operating Margin (%) 14% 26% 26% 36% 42%
Marketing Spend €0.53 €1.79 €3.85 €5.89 €7.53
Headcount 21 35 49 59 67