30. About the Speaker Debbie Qaqish – Chief Revenue Officer and Principal at The Pedowitz Group, is a recognized thought leader in the Demand Generation industry with over 7 years experience in using marketing automation and 30 years experience in sales and marketing. Debbie has helped hundred of companies meet their demand generation goals. [email_address] 770-331-4443 Revenue Marketer Educational Series Revenue Marketer Radio
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Notes de l'éditeur
Go around the room and find out how long people have had Marketo: Less than 6 mos 6
Who should be on this webinar. If you are trying to answer this question, you need to be building a Revenue Marketing Practice.
Three key areas – Technology is a given. You CAN”T do this without Marketo We will be focusing on Process – which you have already heard a lot about and PEOPLE – which I bet you haven’t
Leverages Online behavior Invite, read, respond (automatically, real-time) Manage the funnel Deploys a Marketing Automation System (with CRM) SAS models Drives efficiency and reportable revenue Builds A Demand Generation Practice The revenue focused set of activities for both sales and marketing that: gets high quality leads into the top of the sales funnel AND then helps pull opportunities through the sales funnel quicker. Contributes Trackable Top Line Revenue Growth
Go around the room and find out how long people have had Marketo: Less than 6 mos 6