How I use Social Media. Review Personal Branding, Social Media Channels and How to interconnect it to share your Content.

2. 90% OF BUYERS START ONLINE
Context 1/4

3. Source: https://twitter.com/pedro__romero/status/741161846414188545
Social Media Statistics:
• Total worldwide population is 7.3 billion July 2015
• Internet has 3.17 billion users
• 2.3 billion active social media users
• 91% of retail brands use 2 or more social media channels
• Internet users have an average of 5.54 social media
accounts
• Social media users have risen by 176 million in the last year
• 1 million new active mobile social users are added every
day. That’s 12 each second
• There are 1.65 billion active mobile social accounts globally
Context 2/4

4. Social Media:
All means of interaction among people in which they create, share and exchange information and ideas in
virtual communities and networks
We can consider 6 types of Social Media:
Context 3/4

5. Context 4/4
The first vital thing to understand is: Social Media is not just a marketing tool
Social Media affect all areas in a Company:

7. PERSONAL BRANDING
People tend to put their best foot forward while interacting
on social media:
• Like Me
• Follow Me
• Listen Me
• Hire Me
• Vote For Me
When post your messages, consider which Channels to use
and your target audience.
While our social media friends offer us a great deal, it is
not a true substitute or even supplement for real-life
interactions with others.

8. SOCIAL MEDIA CHANNELS

9. SOCIAL MEDIA CHANNELS
https://twitter.com/pedro__romero/status/479266005097918465
Social Media is moving from our desktops to
our devices:
• More than two-thirds of the time users
spend on the Facebook can be attributed
to mobile devices
• For Twitter, more than 85%.
• Activity on image-heavy platforms (like
Instagram, Pinterest and Tumblr) is also
happening on mobile
• LinkedIn is largely desktop

10. SOCIAL MEDIA CHANNELS
https://twitter.com/pedro__romero/status/517970632815173632
Multiple Channels:
Formulate a clear vision on the role of
each of the online touch points.
Take Away:
Sharing your influencer’s content is an easy way to get
them to notice you.

11. CONTENT MANAGEMENT

12. CONTENT MANAGEMENT
https://twitter.com/pedro__romero/status/479266005097918465
Tips:
Use a personal “Landing Page”: For your
multimedia (I use a Wordpress Blog)
Create your ecosystem: Link ALL your Channels
Promote your message: Using best suitable
Channels
Take Away:
The truth is that all online channels are
interrelated, then use your Content properly

13. https://twitter.com/pedro__romero/status/422127438156414976
CONTENT MANAGEMENT
Channels are related to “environments”
• Facebook: Family house
• Twitter: Coffee shop
• LinkedIn: Office
• You Tube/Picturetel: Friend House
Messages should be posted in the adequate
Channel(s).
Be consistent to build a solid Personal Brand
Audience has different timing and expectations
depending on the Channel

15. LINKEDIN
https://twitter.com/pedro__romero/status/743716801612124160
Use Words that
appers in Job
Listing
Keep skills
updated
Include relevant
Content media,
related with the
position

16. LINKEDIN
Added Media
from Slideshare

18. Link to embedded Tweets and RSS
BLOG

19. TWITTER
BIO
Blog
Pinned Tweet:
To be in the
top for
branding
Create Mini
Communities

20. Frequency Timing
TWITTER
https://twitter.com/pedro__romero/status/542458647595323392https://twitter.com/pedro__romero/status/560751067127115776

21. TWITTER
https://twitter.com/pedro__romero/status/580680701298806784
List can be used to:
• Create mini communities of shared interest
• Target your audience: Find and share
information
• Feed your blog with Twitter List