Learn to write a cover letter that gets the hiring managers attention. You must sell yourself to the hiring manager much like in a commercial. It must be quick, to the point, and communicate the necessary facts. Watch this short video to see what career coach Peggy McKee recommends.

1. Cover Letters:
Everything You Need to Know
Speaker:
Peggy McKee

2. Writing The Cover Letter
Is Something You Dread?
You—
• Agonize Over Every Word
• Think It is a Waste of Time
• Think That They Probably Won’t
Read It
Your cover letter is critical,
and they will read it.
CHECK YOUR EMAIL: Free resources will be sent to you later

3. A Good Cover Letter Has Multiple Goals
A Good Cover Letter—
 Impresses the Employer
 Highlights Your Best Qualities
 Is Easy for Them to Read
 Makes You Stand Out
A good cover letter will make you
more comfortable and confident.
CHECK YOUR EMAIL: Free resources will be sent to you later

4. The job search is one big sales process.
You Are the
Product
The Hiring Manager
Is the Buyer
You want them to buy your product,
which is to hire you.
CHECK YOUR EMAIL: Free resources will be sent to you later

5. Sell Yourself Like a Product
• As a customer, you –
 Buy Things All the Time
 See Things that Interest You
 Make Decisions Based on “What’s in
it for You”
In a job search, the hiring
manager is the customer.
• Get the HIRING MANAGER’S
attention – tell them “what’s in it
for them.”
ATTENTION: PowerPoint Slides will be sent to you by email

6. Use Your Cover Letter Like a Commercial
A Good Cover Letter Should:
 Show Your Communication Skills
 Show Why They Should Talk to You
 Make Them Excited to Read Your
Resume
 Be Targeted to the:
• Job
• Company
• Hiring Manager
 Get Your Point Across Quickly
 Be Easy to Skim
 Be:
• Polite
• Professional
• Friendly
CHECK YOUR EMAIL: Free resources will be sent to you later

7. Would you like to see more?
FREE Cover Letter Report
http://careerconfidential.com/free-cover-letter-report-web.php
Training Webinars Page
http://careerconfidential.com/training-webinars/
Below are all the webinars provided. We change the schedule weekly.
Weekly and Daily Webinars
Cover Letter
Resume Review
Perfect Interview Answers
The Fastest Way To Find A Job
How To Get Into Medical Sales
Why Online Applications Are Killing
Your Job Search
5 Tips To Overcome Age
Discrimination
How To Answer Interview Questions

8. Best of Luck!