ADV499-03 SOCIAL MEDIA IN ADVERTISING

1. XIAOMI
Always believe that something wonderful is about to happen

2. Social Listening

3. Fall in Love with Southeast Asia

6. Fans Are Professional

10. Lei Jun’s fans

12. Partners

13. The Brief

14. Challenges
Xiaomi has been a legend in China. This brand lunches many amazing products
and knows how to use social medias to communicate with their fans. However,
different countries are with different marketing situation and social media cultures.
In America, Xiaomi has no familiar social medias like Weibo, Wechat...etc
anymore, how to make more people in different be their fans is the challenge that
Xiaomi needs to solve.

15. Wins
Xiaomi has really amazing products and experience that how to make people be
crazy about their products.
In the market of low price mobile devices, they have almost best quality of the
world.
Except mobile devices, they also have another weapons like MI TV, laptops
Segway...etc.

17. XIAOMI Is Everywhere.

20. Thank You.