1. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
WHAT HAPPENS
NEXT IN
QUANTIFIED
HEALTH?
INSIGHT FOR THE FUTURE
BASED ON MY OWN PERSONAL DATA

2. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
WHAT’S THE POINT?
Body
Analyzer
Stress
Heart
rate
Smart
Phone
Smart
Shorts
Five
Fingers
Foot
Pod
Smart
Watch
Smart
Phone
Earphones
Happiness is the highest
form of health
- Dalai Lama

3. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
07:00 Monitor sleepquality with Beddit
07:10 Weigh in with WithingsInternet scale
07:15 Measure blood pressure with Withings
07:45 Log breakfast with Bodymedia
10:00 Log snack with Bodymedia
12:00 Log lunch with Bodymedia
14:00 Log snack with Bodymedia
17:00 Check condition with Omegawave
17:00 Log and measure exerciseheart rate with Suunto
17:15 Share your training to social media (HeiaHeia,etc.)
18:00 Log dinner with Bodymedia
21:00 Measure blood pressure with Withings
22:00 Log snack with Bodymedia
22:45 Summarizewith Wellmo,storeto Taltioni
23:00 In bed with Beddit
NEW TOOLS FOR
WELLBEING

4. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
ACHIEVEMENTS?
• Fat % from 19 % to 14 %
• Fat mass max 16,3 kg, fat mass
now 11,2 kg, burned ~40 000 extra
calories
• Muscle condition on par of my
personal records 20 year ago
• Ran two marathons, three half
marathons, and two 10K runs in
two years, records improving all
the time
• Physical condition equal to an 18
year old male in a good condition
• Good (ideal?) blood pressure
120/80 Hgmm
• Mental state improved dramatically
due to nutrition and exercise
• Not sick for 829 days – and
counting!
4

5. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
We are not one body
but 12 different
systems connected to
each other and
functioning together!
Have we captured that
all with measurements
or are we just
beginning to do that?
5
ARE WE MISSING
SOMETHING?

6. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
SKELETON & MUSCLE
6

7. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
CARDIOVASCULAR
(AND STRESS!)
7

8. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
NERVES AND BRAIN
8

9. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
INTEGUMENTARY
(HAIR, SKIN, NAILS)
9

10. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
RESPIRATORY
10

11. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
DIGESTIVE
11

12. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
URINE
12

13. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
LYMPHATIC
13

14. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
HORMONAL
14

15. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
REPRODUCTION
15

16. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
SO WHAT?
16
Measure
&
Motivate!
Analyze
&
Predict!
Fix
Improve
Maintain
Help
to
Act!

17. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
PERSONAL HEALTH AND
WELLBEING DATA PROCESSING
AND SUPPLY CHAIN
17
PersonalData ProductionPersonal Health
and Wellbeing
Data
Volunteered
Data
ObservedData
InferredData
Interests
Diet
…
Blood pres.
Blood anal.
…
Age
Sex
…
Devices
Scale
Blood
Pressure
Smartphone
PC, Laptop
Tablet
Foot Pod
Smart
Clothes
Smart
Glasses
…
Software
Embedded
Software
Data
Connectivity
Smartphone OS,
Applications
PC Operating
System
Tablet OS and
Applications
…
Data Storage
and
Aggregation
Medical Records
Authentication
Services
Internet Web
Analytics and
Search Engines
Internet Cloud
Storage
Telecom and
Internet Operators
Health and
Wellbeing Services
Sport and Fitness
Services
…
Analysis and
Productization
of the Data
Medical Records
Exchange
Business Intelligence
Ad Analytics and Data
Exchange
Market Surveys
Public Research
Private Research
Sports Research
…
Data
Consumption
End User
Small and Medium
Enterprises
Global Enterprises
Public Services
Non-Profit
Organizations
Source:World EconomicForum

18. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
IN DIGITAL HEALTH
MOBILE OS IS VERY
RELEVANT
18
Source: comScore;multi-platform usagein the U.S. (2013)

19. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
ATTRACTION?
19

20. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
ONE API TO RULE
THEM ALL?
20

21. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
WHERE’S THE
MONEY?
21
Source:Rock Health,U.S.VC funding for Digital Health.2014

22. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
KEY SELLING POINTS
FOR FUTURE
Key Selling Points
• Think End to End
• Add Value to the End User
with Data Analysis
• Make it Simple!
Enablers
• Marketing & Partnership!
• Interoperability
• Low Cost
• Safe and Secure
22

23. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
CONCLUSION
• In digital health, the game has only just begun
• The market is still diverging, new players are
emerging all the time
• There is room for all!
• But to succeed, keep end to end and big
picture in mind! Look for the uncharted areas,
simplicity, interoperability, and add value to
the end user with data analysis.
• Convergence will start soon, so be ready!
• Network with the others. Think what you are
willing to give so that you can gain. Sharpen
your sales pitch – sell a product that your
mother would buy!
23

24. Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen
Q&A?
24
Body
Analyzer
Stress
Heart
rate
Smart
Phone
Smart
Shorts
Five
Fingers
Foot
Pod
Smart
Watch
Smart
Phone
Earphones