2. The impact of the web / mobile: APPLE ITUNES - Songs sold on iTunes up 1,169,900% from 2003 - Songs sold on CD's down 60% (source Apple, Nielsen soundscan). Songs sold 11.7 billion vs. 2.8 billion on CD's. AMAZON - Amazon sales up 808% from 1999, 14.9 billion vs. Borders (Borders filed for bankruptcy 2/11). Borders sales, 2.8 billion. (source Bloomberg) TEXTS vs. MAIL - Cell phone text messages up 1,200,243% from 2000, 1.9 trillion. USPS mail volume down 19%, 170 billion. Projected loss fiscal year 2011, USPS is $6 billion. (source: US Postal Service, Informia)
5. Online TV viewing onupward trajectory…which means viewers CHOOSE programming
6. 40% of U.S. Households Own a DVR 86% Skip the Ads
7. Advertising is Unwanted More people are unsubscribing or sending email to junk folders 200 Million Adults are on the federal “Do Not Call” list (2/3 of all adults) 44% of direct mail is never opened FTC 7/2010, The Guardian 8/2010, EPA.gov 11/2010
9. Three Fourths of All Adults Are Online There are 164 million adult internet users in the U.S. and growing One third of adults spend more than 3 hours online every day (two thirds spend over an hour) 87% use search engines (for product research 78%, to get news 75%, to buy products 66%, for social networking 61%, for “how to” information 59%) Pew Research 5/2010, The Media Audit 10/2010
12. >>It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few…<< M. Lawrence Light Former CMO McDonalds
19. Search Engine Use 34,000 searches are performed on Google every second 57% of internet users search the web every single day 46% of all daily searches are for information on products and services 21% of shoppers used a search engine yesterday 20% are for LOCAL businesses Search Engine Land 2/2010, Marketshare.hitslink.com 10/2010, SRI 10/2010, Pew Research 9/2010, Google 4/2010
21. “Ranking high on search engines is no longer optional, it’s critical.” 70% of the search results clicked on are organic, not paid 60% of these organic clicks only on the TOP 3 search results 75% of searchers never scroll past the first page Hubspot 2011, Marketingsherpa 2/2007
22. Google results: Top 3 organic.Where people look is where they click.
23. is now the second largest search engine Over 2,000,000,000 views PER DAY, double all network watching combined Stat Source: sites.google.com/a/pressatgoogle.com/youtube5year
24. Number one search is: “How To ___(your question here)__?” And, take note, people love to watch videos about how to do things.
27. Consumers AreMarketing To Consumers Blogs Social Media Word of Mouth Review Sites From Jay Feitlinger, and AgencySide 2011 -- Image Source: michellebentham.files.wordpress.com
29. And they’re talking about you anyway! (140,000,000 Tweets per day)
30. 700 Million and Growing Fastest growing demographic in Facebook: 35+ yrs old
31. 78% of people trust recommendations of other consumers. While only 14% of people trust advertisements Nielsen “Truth in Advertising” Research
32. As SEO marketers, we have to think outside the box (the PC that is) Computer/ Laptop TV Gaming Car/ Navigation Out of Home Mobile/ Tablet
33. By Q3 2011, half of all mobile phones will be smartphones. There are 85 million mobile internet users. Nielsen, 2010 eMarketer, 2010 By 2013, there will be more mobile internet users than desktop internet users. Over half the people who own a smartphone use it to help them shop. Morgan Stanley, April 2010 iModerate and Chadwick Martin Bailey, January 2011
34. By 2013, 50% of web traffic will come through mobile devices (IDC). Daily usage of mobile email increased 40% from Nov 09-10 (ComScore) 91% of mobile users consume social media on their device; 71% of desktop users (Ruder Finn) Mobile commerce will equate for well over 10% of purchases by 2015. (ABI Research)