How to Use Presentation Platforms to Increase Website Traffic

© Content Intellectual Property of Perfect Marketing Equation. All Rights
Tammy Hawk-Bridges
How to Use Presentation Platforms to Increase
Website Traffic

Hi there I’m Tammy!
Ready to learn about
marketing?!
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Hi there! My name is Tammy Hawk-Bridges. I provide
marketing training and education for entrepreneurs.
I hope you’ll visit my website Perfect Marketing
Equation - www.perfectmarketingequation.com and
also follow me on Twitter @THawkBridges.

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Let’s face it, coming up with a social
media strategy is overwhelming.
There’s so many moving parts, you
probably don’t know how to use it or
more importantly why to use it.

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First, let’s talk about what a social
media strategy should be about
– it’s about growing your followers
AND driving traffic to your website.

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Waiting to rank organically can be tough
these days – which is why social media
platforms are genius!
They allow us to take control of our
website traffic and drive it as much as
we want to.

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By growing your followers and then
sharing links to your website on your
Facebook page for example.
You can get immediate traffic!

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You shouldn’t let coming up with a
social media strategy overwhelm
you, so let me give you a boost with
the right mindset.

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Instead of thinking about what social
media is, consider what it means to
your business model.
Not every platform makes sense for
every business.

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I love using platforms like SlideShare
to increase website traffic!
I also love these types of platforms
because they make sense for every
business model.

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Using Presentation Platforms
to Increase Website Traffic

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3 reasons why I LOVE presentation
platforms:
1. They increase website traffic.
2. They’re a great way to get a little more bang out of
my blog post. (Content I’ve already written.)
3. It helps me gage my audience and find out what
they’re most interested in. I can go back and see what
presentations were more popular and that helps me to
choose things to write about.

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Take your blog post and turn it into a
presentation using PowerPoint or
Keynote!
Now, with just a little more effort,
you’ve totally repurposed your content
and you’re reaching a whole other
medium!

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Which Presentation
Platforms to Use?

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There are lots of presentation sites out
there – more seem to be popping up
everyday.
My strategy is to keep it simple. I have
3 platforms that I upload presentations
to which works well.

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SlideShare

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SlideShare has changed a little bit over
the last year for the good!
The service, which has over 60 million
users, is now FREE.
I get quite a bit of website traffic from
SlideShare. 

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A HUGE plus about SlideShare – if you
don’t have a presentation software you
can set one up right there.
Then you just download it to your
desktop and upload it to another
presentation platform.

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authorStream

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authorStream is probably my favorite
presentation sharing website, it’s not as large
as SlideShare (yet) which brings its
advantages.
The owners of the platform are really hands
on and help promote the content of premium
users. It’s also easier for your content to stand
out.

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If a large amount of people watch, share or
download your presentation then your
content can get chosen as featured and will
be shown on the front page of the website as
top content.
My content has been chosen often, as a
result I’ve gained a lot website traffic from it.

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Side note: It’s always interesting to me to
see what people respond to the most,
sometimes I write content I think is a home
run, but then I publish and hear crickets.
Yet, other content that I don’t feel is my
best work gets a ton of traffic. This is why
we need to listen to our audience tell us
what we should write about.

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PowerShow

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Truthfully, I haven’t been using this site
for very long but I like the ease of
uploading so I will continue to use it to
see if I can get some traction from it.
It’s growing and there’s gossip of new
features on the horizon so I’ll stay with
it for a while.

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How to Make Presentations
that Increase Website Traffic
with Ease

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You’re probably looking at this
thinking, “Hey, this sounds great but it
looks like a lot of work!”

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Everything worthwhile takes a little
work!
But like anything else when it comes to
planning out a marketing strategy once
you get the platforms and a process
set up it really is rather effortless.

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We have a presentation template that we
use for Perfect Marketing Equation and
the only thing that gets changed out is the
title and the main content pages. So it
really is pretty easy.
If you’ll look at my content across all the
three channels you see that my
presentations all look alike.

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There are two reasons why I keep
my templates consistent:

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ONE: Nobody cares, so don’t kill yourself
creating dazzling presentations that have
words flying left and right.
The content just needs to be good it
doesn’t have to be fancy. Also, keep in
mind most views come from a mobile
device so it needs to be simplified to give
the viewer the best experience.

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TWO: It’s great for branding, when
people see my stuff they recognize it.
It’s more important to me to be
memorable than overly fancy.

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If you see several of my presentations
you’ll notice that the last few pages are
always the same.
This is a great way to ask people to follow
you, share links to your social media
and/or downloads you have available.
These pages are stationary so they never
have to be touched until they’re updated.

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When you upload your presentations you’ll
see an option to allow people to download
them.
I always get asked if I allow my presentations
to be downloaded and the very quick answer
is of course I do!

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We create content to educate and share,
if you’re going to put it out there you may
as well let people download it.
I think it’s awesome when my content
gets downloaded! As a writer, I consider
it a great compliment! 

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If You’re Going to Use
Presentations to Increase
Website Traffic You’ll Need
Keywords

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What’s great about presentations is they can
come up easier in organic results but for that
to happen when setting up your profiles you’ll
need to have a very consistent keyword
structure in your marketing strategy.
Each platform will ask you for keywords to
classify your presentation slides.

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The keywords need to be based on
criteria of searchers, not what you
think the keywords are.

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Here are two free tools you can go to
for keyword research:
1.Keyword Spy
2.The Google Keyword Planner

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I want to share two great resources for
further learning on choosing a keyword
strategy, it really is a worthwhile education
that will pay dividends:

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ONE: Brian Dean of Backlinko – How
to Rank for Any Keyword
TWO: Cyrus Shepard of The Moz Blog –
How to Rank: 25 Step SEO Master
Blueprint

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I hope you’ll get started using
presentations as way to increase
website traffic and compliment your
marketing strategy!

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If you enjoyed this presentation you can visit
my blog and read the entire post:
How to Use Presentation Platforms to
Increase Website Traffic

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Please visit
www.perfectmarketingequation.com
for many other marketing lessons for
entrepreneurs!

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Also check out these FREE training resources:
Design Your Own Marketing Strategy & Process:
www.perfectmarketingequation.com/marketing-strategy-
blueprint-for-2015/
How to Find Your Niche:
www.perfectmarketingequation.com/niche-marketing/
The Pajama Entrepreneur
www.thepjentrepreneur.com

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Also check out my Video Marketing Library for quick
lessons on how to market your business!
www.perfectmarketingequation.com/marketing-videos/

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Connect with me!
Twitter:
www.twitter.com/THawkBridges
Facebook:
www.facebook.com/TammyHawkBridges
YouTube:
www.youtube.com/user/THawkBridges
Google:
https://plus.google.com/u/0/+TammyHawkBridges

How to Use Presentation Platforms to Increase Website Traffic

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How to Use Presentation Platforms to Increase Website Traffic

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