CHRIS sports is a Swiss distributor of high quality and innovative sporting goods. Since
2016, the company has been managing product information for 100,000 articles in two
languages using the Perfion PIM system.
Challenge
CHRIS sports originally handled product information in the Dynamics NAV ERP system, but
there were several challenges: The whole editing was slow and not intuitive. There were not
enough options. The system was “misused” and often reached its limits. For example, it was
impractical to add new features.
When creating a new B2B web shop based on Sana Commerce, CHRIS sports consequently
had two options: Either manage the product data directly in the Sana shop system or
centrally in a suitable Product Information Management system.
Solution & Benefits
CHRIS sports opted for the Single Source of Truth approach, and because of Perfion’s
seamless integration with Dynamics NAV and the Sana Commerce Shop System, the quick
and flexible addition of new features, the import and export functions and the many
options for output channels, this PIM solution was convincing from the very first
presentation.
Perfion became a game changer in new business areas
“In Product Data Management,
the Single Source of Truth
approach is the only thing that
makes sense to us. The Perfion
PIM system supports our B2B
and B2C e-commerce and has
become a real game changer
in the online channel business.
The investment in PIM is really
paying off.”
Christoph Luginbühl
CDO / New Business
CHRIS sports AG
Perfion | info@perfion.com | www.perfion.com
2/24/2021
Stage Shorts | CHRIS sports
https://www.chrissports.ch/de-ch/produkte/bekleidung/stage-shorts-2205200238?returnurl=%2fde-ch%2fprodukte%2fbekleidung%2f%3fcount%3d30&…
1/2
STAGE SHORTS
Ar kel-Nr. 2205200238
Farbe
rouge
Grösse
XL
UVP € 110,
inkl. Steuern
79
BESCHREIBUNG
Ein toller Allrounder, kurz und robust genug ,Br ikepark Runden aber den noch leich
t genug ,Br intensive ganz
Tagestouren i2 Gebirge etail

nterne Grössenverstellung und GBrtelschlau,en, Reissverschlusstaschen zur sicheren
Au ewahrung, erhöhte RBckseite ,Br zus@tzlichen Schutz.
SPEZIFIKATIONEN 1
Marke
Race Face
Hauptkategorie
Tex l
Tex leigenscha en
Schnelltrocknend
Warenhauptgruppe
Hosen
Winddicht
Nein
Material
Main

2? Pol=ester, 8?Spandex Second

2? N=lon, 8? Spande
x Chat
Alle Produktdaten und Bilder im CHRISmag Katalog, in Datenblättern und in Markenshops wie z. B.
newbalance.ch und keenfootwear.ch stammen aus dem Perfion PIM-System

Today, CHRIS sports maintains all product information and images in Perfion and publishes
them in:
• B2B and B2C webshops.
• Sales and offer sheets created directly in Perfion with the built-in Report Designer.
• The CHRISmag catalog, which is designed in InDesign and automatically filled with all
product information from Perfion via the EasyCatalog module.
• Training material.
• Analysis tools (e.g., we sold this quantity of these items) and in the Power BI Business
Intelligence Tool.
In addition, CHRIS sports delivers structured product information and images, including
availability (is the product in stock or not), directly to online retailers via Perfion and
Channable, using various product feeds. Not every wholesaler can offer this much
appreciated service.
The whole online channel business generated additional sales, and Perfion has become
a real game changer in this new area. In general, the PIM system is a very central and
important tool that will also prove to be valuable in future business areas.
Christoph Luginbühl, CDO/New Business, shares his experience:
“The entire Product Information Management is very decisive and important today - and it is
also time-consuming. It must always be further developed and improved.
My recommendations to others facing a PIM project are as follows:
1. Create a clean product data structure.
2. Motivate your employees to always record product data in a qualitatively
clean manner.
3. Make sure to have a QM continuously check the product data quality.”
In 2020, CHRIS sports launched a B2C online shop based on Shopware. CHRIS sports and a
Perfion partner built a connector through which the product data and the entire product
structure flow seamlessly from Perfion into the Shopware shop - just like they do into the
Sana Commerce B2B shop. The Channable interface was also built in cooperation with the
Perfion partner.
A planned migration from Dynamics NAV to Dynamics 365 BC will be carried out easily with
regard to Product Information Management, as the Perfion PIM system also integrates 100%
into Dynamics 365.
About CHRIS sports AG
The 80-strong team of the B2B wholesaling company CHRIS sports consists of sports-loving
specialists with different backgrounds and lots of know-how. CHRIS sports distributes 25
high-quality sports brands to small and large sports retailers, department stores and online
retailers in Switzerland and Austria.
chrissports.ch
chrisbox.ch
About Perfion
Perfion is a 100% standard Product Information Management (PIM) solution for companies with a complex product structure
or need for multi-channel, multi-language communication. With Perfion you get a single source of truth for product
information which gives you control of all product data wherever they are applied. Perfion has a documented return on
investment of less than a year.
Perfion | info@perfion.com | www.perfion.com