2. Nanna H Bach
Pia Thomassen Pernille Tranberg
Lili The Lazy Cocker
3. Pernille Tranberg
Data Ethical Advisor (former journalist)
Co-author of “FAKE IT - Your online
identity is worth gold” - in Finnish:
Älä kerro kaikkea!
Co-founder of DataEthics.eu
Co-author of “Data Ethics - The New
Competitive Advantage”
4. SENTIMENT AROUND THE CURRENT
DIGITAL BUSINESS MODEL
7 out of 10 worried their data can be abused
7 out of 10 say it is not fair companies make money on their data
8 out of 10 believe data is should to 3rd party
CONSUMER TRENDS
Sources: Eurobarometer on DataProtection 2015, Symantec State of Privacy 2015, Erhvervsstyrelsen/IDA 2015
5. LYING ABOUT OUR DATA
1/3 of European lie about their data to protect themselves
34% of Danes use different name than their own
8 out of 10 want to be anonymous once in a while
CONSUMER TRENDS
Sources: Symantec State of Privacy 2015, Erhvervsstyrelsen/IDA 2015
6. FEELING OF FULL CONTROL OVER OWN DATA
Sweden: 13%
Finland: 16%
DK: 16%
EU: 15%
7 out of 10 Norwegians feel very little control
CONSUMER TRENDS
Sources: Eurobarometer on DataProtection 2015, datatilsynet.no
8. WORRY IF DATA Will BE
USED FOR OTHER PURPOSE
Denmark: 61%
Sweden: 44%
Finland: 60%
EU: 69%
CONSUMER TRENDS
Sources: Eurobarometer on DataProtection 2015
IS CONSENT NECESSARY?
Denmark: 62%
Sweden: 61%
Finland: 66%
EU: 69%
10. DATA ETHICS- cases
LEGO
No third party cookies
No Facebook connect
Data stored in Denmark (and Russia)
Advised to use pseudonyms
11. DATA ETHICS- cases
HELLO CLUE - fertility tracker
No Glow, Yes Clue
Easy-to-read-understand privacy policy
Anonymous - plus stores separately
Use without account - plus Germany
12. DATA ETHICS- cases
TOM TOM - fitness tracker
No Fitbit, yes Tom Tom
Complete auto-delete of data after 24 hours
Easy-to-read-understand privacy policy
We know nothing - plus it is from Holland
13. DATA ETHICS- cases
STARTMAIL - secure email
No Gmail or Hotmail, Yes Startmail (or Protonmail or Neomailbox)
Zero-knowledge
Paid for, not free (free search startpage.com)
Privacy Seal EuRoPrise!!!
From Holland
14. DATA ETHICS- cases
BRAVE - secure browser
Ad- and cookieblocking by default
Built on Blockchain - for micro payment
Former Mozilla CEO (for 11 days)
Receives a lot of venture capital
15. DATA ETHICS- cases
DATA FOR GOOD FOUNDATION
Platform Line2Life w health data combined with behavioral/social data
For YOUR own control to enhance your life quality
Science, companies etc will have access to PATTERNs (anonymous data)
16. DATA ETHICS- cases
WIRE - chat and private ‘skype’
No Facebook Messenger, Yes Wire (or Signal, Threema, Wickr)
Skype Founder Janus Friis
Based in Switzerland
17. Pre-Order http://www.libris.dk/products/data-ethics
Book in Danish 14th Sept 2016
Book in English 28th Oct 2016
Respect for the individual’s right to control own data is becoming a
key competitive parameter. Companies that treat data ethics as a
social responsibility as important as environmental awareness are
tomorrow’s winners.
This book combines broad trend analysis with over 50 case studies
of companies working with data ethics. The authors make the case
how citizens are no longer just concerned about their of privacy, but
also have begun to act, and how alternative business models,
advances in technology and a new European data protection
regulation combined foster a growing market for data ethical
products and services. It provides a critical and fresh look at tech
trends and the ethical dilemmas intertwined with them.
