Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

1 mobile health 2011 aids,gov

  • Identifiez-vous pour voir les commentaires

1 mobile health 2011 aids,gov

  1. 1. What Works in Public Health Jeremy Vanderlan
  2. 2. What I DoTechnical Lead Interactive Media Lead
  3. 3. Why We WorkPeople seek HIV/AIDS informationand resources because they, orsomeone they care about, hasengaged in behavior that putsthem at risk for HIV.
  4. 4. What Works in Public Health• Mobile Belongs to Everyone, Educate• Build Something People Care About• For Public Health, Mobile Web First• A Challenge
  5. 5. What Works in Public Health• Mobile Belongs to Everyone, Educate• Build Something People Care About• For Public Health, Mobile Web First• A challenge
  6. 6. Subject Matter Experts
  7. 7. Communications Professionals
  8. 8. Policymakers
  9. 9. Community Organizations and Leaders
  10. 10. Technical Staff
  11. 11. credit - Twitter @craigmod
  12. 12. I’m I’m I’m I’mbored microtasking local social From Tapworthy by Josh Clark 6
  13. 13. • Mobile Belongs to Everyone, Educate• Build Something People Care About• For Public Health, Mobile Web First• A challenge
  14. 14. 2011 Marks 30 Years of AIDS
  15. 15. 58
  16. 16. • Mobile Belongs to Everyone, Educate• Build Something People Care About• For Public Health, Mobile Web First• A challenge
  17. 17. Health SearchOf the top 5 health searches onmobile Yahoo, 3 were sexual healthrelated • Pregnancy • STDs • Herpes Source: CNN Interview w/ Susannah Fox
  18. 18. Total U.S. Market & Smartphone Market October 2010 Smartphone OS Share Total Market Share 14.0% 22.7% 27.9% Smartphone 29.7%Feature Phone 70.3% 27.4% Symbian OS 3.4% Linux 3.3% Palm OS 1.3% 26
  19. 19. Return on Investment = 10,000 Cost vs. Users Reached users reached Mobile Website Mobile App (iPhone only) Mobile App(iPhone, Android, BB) $0 $22,500 $45,000 $67,500 $90,000 27
  20. 20. Accessibility
  21. 21. • Build Something People Care About• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• A challenge
  22. 22. Mobile Only Internet Generation Desktop Internet Users Mobile Internet Users • Over 25 • Low income brackets
  23. 23. AIDS.gov resources• Mobile site - m.aids.gov• Locator - locator.aids.gov• Twitter - @AIDSgov• Blog - blog.aids.gov Connect• Twitter - @thulcandrian• email - jvanderlan@icfi.com

×