Big data has been a buzzword in today’s business world for the last couple of years and especially in the context of e-commerce. The textbook definition of big data is ‘data sets that are so large or complex that traditional data processing applications are inadequate to deal with them‘. When a person reads this definition, he has the right to assume that processing big data requires state-of-the-art computing technologies coupled with best-in-class engineering approaches and that is pretty much true. Today’s banks, large retailers, insurance companies and telecom giants are all searching for new methods and innovative vendors to be able to derive meaningful results from the vast sources of data they have on hand. If we specifically focus on the use of big data in ecommerce, we may comment that big data on the e-commerce websites and of course on social media never sleeps. Looking for interesting content on e-commerce and personalization? Check this out : http://www.perzonalization.com/e-commerce-personalization-resources/

1. BIG DATA IN
E-COMMERCE
A GUIDE FOR
SMALL BUSINESS

2. BIG DATA IS
DATA SETS THAT ARE SO LARGE OR COMPLEX
THAT TRADITIONAL DATA PROCESSING
APPLICATIONS ARE INADEQUATE
TO DEAL WITH THEM

3. STRUCTURED
DATA
CUSTOMER DATA
(NAME, POSTAL
ADDRESS, E-MAIL
ADDRESS, PHONE
NUMBER)
TRANSACTIONAL
DATA (PRODUCT ID
2342 ORDERED ON
JAN 4, 2017 BY USER
I 3576576)
PRODUCT RELATED DATA
(PRODUCT CATEGORY,
SIZE, TECHNICAL SPECS,
PRICE, COLOR ETC.)

4. UNSTRUCTURED
DATA
TWITTER POSTS
FACEBOOK LIKES
YOUTUBE COMMENTS

5. OFFER
CUSTOMIZED
PROMOTIONS
DECREASE
RETURNS
&
CHURN
INCREASE
AVERAGE REVENUE
PER CUSTOMER
INCREASE
CUSTOMER
LIFETIME VALUE
INCREASE
PROFITABILITY

6. BIG DATA IS QUITE
SIMPLY
DATA THAT
CANNOT BE
MANAGED OR
ANALYZED BY
TRADITIONAL
TECHNOLOGIES
REBECCA SHOCKLEY OF IBM

7. HOW CAN SMB
ECOMMERCE BENEFIT
FROM
BIG DATA
FOR BIG DATA TO BE MEANINGFUL FOR THE SMALL
BUSINESSES,
IT NEEDS TO BE TREATED IN SUCH A WAY
THAT THE INSIGHTS SHOULD HELP SMBS ACHIEVE THEIR
GOALS.

8. A CUSTOMISED
APPROACH TO
BIG DATA ANALYSIS
IS REQUIRED FOR
HELPING SMBS
BECAUSE .....
AN SMB DOES NOT HAVE HUGE BUDGETS OR MASSIVE TEAMS

9. A BIG DATA STRATEGY FOR
SMBS SHOULD BE
GOAL ORIENTED
FAST AND FLEXIBLE
BE ABLE TO RETURN HIGH
RETURNS IN A SHORT TIME
FRAME

10. THANK
YOU
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