SlideShare une entreprise Scribd logo
1  sur  36
Full Throttle Publicity Accelerating Your Success  with the Power  of the Media!  Dr. Jim Humphries The Veterinary News Network
Publicity  is  about  getting Attention!
Then turning that attention into new clients!
Publicity is…  The ACT of delivering information with  NEWS Value… to gain public  attention …  to deliver information or education.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You can either  BUY  Advertising     Or  EARN   Publicity!     Or in terms a Harley rider can understand, advertising bad, publicity good.
What Publicity Really is…
Demonstrating your passion about your profession and telling the world about what you do!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Because… ,[object Object],[object Object],[object Object],[object Object]
Today’s Advertising  Problem.. $ It is difficult to be  heard above  the noise! That is your little 50K over there…
Advertising Biased, Noisy, Selling Clients don’t want to be  “sold”  so they tune out Media Publicity Unbiased, Factual Educational, Credible! It’s Special
Case examples  Dallas, TX  Grand Junction, CO Syracuse, NY Winter Haven, FL
“ I can’t do that” “ I’m not cut out for that” ------BUT------ there are easy ways  to begin
You may have to start small!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Put it in  First Gear!  WRITE!!
Second Gear!  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Third Gear!  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fourth Gear!  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Full Throttle Publicity!!  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Are we out of your  comfort zone??
Take  Back  The Media!
YOU should be in the media for the benefit of the profession!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.MyVNN.com When you are ready to jump on the road… Join Veterinary News Network…It’s Free!
Publicity  is  about  getting Attention!
Did I Get Your Attention??
You Will Enjoy The Ride… And Profit From It Too!!
Its Been  Good Ridin’  With Ya…
 
 
 
 
 
 
For Key Note or  Media Training:  Dr. Jim Humphries [email_address] 719-495-2100

Contenu connexe

En vedette

St. Vincent De Paul Marketing & Pr
St. Vincent De Paul Marketing & PrSt. Vincent De Paul Marketing & Pr
St. Vincent De Paul Marketing & Prguest7f3ed80
 
Nonprofit Marketing Plan
Nonprofit Marketing PlanNonprofit Marketing Plan
Nonprofit Marketing Plan8 Broad Street
 
Anatomy of a nonprofit marketing plan
Anatomy of a nonprofit marketing planAnatomy of a nonprofit marketing plan
Anatomy of a nonprofit marketing planDeborah Spector
 
The Full Stack Deisgner Manifesto
The Full Stack Deisgner ManifestoThe Full Stack Deisgner Manifesto
The Full Stack Deisgner ManifestoRan Segall
 
Sales Training
Sales TrainingSales Training
Sales Trainingkktv
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan Finalleilajannati
 
Talking to Humans: The Art of Customer Discovery
Talking to Humans: The Art of Customer DiscoveryTalking to Humans: The Art of Customer Discovery
Talking to Humans: The Art of Customer DiscoveryNew York University
 
8 Secrets to Winning Pitches - LIKE A BOSS
8 Secrets to Winning Pitches - LIKE A BOSS8 Secrets to Winning Pitches - LIKE A BOSS
8 Secrets to Winning Pitches - LIKE A BOSSHappy Marketer
 
Introduction to Building Wireframes (with Keynote)
Introduction to Building Wireframes (with Keynote)Introduction to Building Wireframes (with Keynote)
Introduction to Building Wireframes (with Keynote)Erin 'Folletto' Casali
 
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeHow Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeGraham Brown
 
Windows 10 in 10 Minutes
Windows 10 in 10 MinutesWindows 10 in 10 Minutes
Windows 10 in 10 MinutesHemant Prasad
 

En vedette (12)

St. Vincent De Paul Marketing & Pr
St. Vincent De Paul Marketing & PrSt. Vincent De Paul Marketing & Pr
St. Vincent De Paul Marketing & Pr
 
Nonprofit Marketing Plan
Nonprofit Marketing PlanNonprofit Marketing Plan
Nonprofit Marketing Plan
 
Anatomy of a nonprofit marketing plan
Anatomy of a nonprofit marketing planAnatomy of a nonprofit marketing plan
Anatomy of a nonprofit marketing plan
 
The Full Stack Deisgner Manifesto
The Full Stack Deisgner ManifestoThe Full Stack Deisgner Manifesto
The Full Stack Deisgner Manifesto
 
Sales Training
Sales TrainingSales Training
Sales Training
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan Final
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Talking to Humans: The Art of Customer Discovery
Talking to Humans: The Art of Customer DiscoveryTalking to Humans: The Art of Customer Discovery
Talking to Humans: The Art of Customer Discovery
 
8 Secrets to Winning Pitches - LIKE A BOSS
8 Secrets to Winning Pitches - LIKE A BOSS8 Secrets to Winning Pitches - LIKE A BOSS
8 Secrets to Winning Pitches - LIKE A BOSS
 
Introduction to Building Wireframes (with Keynote)
Introduction to Building Wireframes (with Keynote)Introduction to Building Wireframes (with Keynote)
Introduction to Building Wireframes (with Keynote)
 
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeHow Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of Coffee
 
Windows 10 in 10 Minutes
Windows 10 in 10 MinutesWindows 10 in 10 Minutes
Windows 10 in 10 Minutes
 

Full Throttle Keynote

Notes de l'éditeur

  1. If I make notes here what happens??