For all 100+ trends, go to: http://bit.ly/2019MediaTrends Now is an extraordinary time for entertainment. Academy Award-winning directors are shooting films on iPhone, songwriters create hits using artificial intelligence, online games reach Super Bowl-size audiences—there is so much going on. I use data to make sense of developments in creative segments (music, video, podcasting/voice, publishing, esports) and related tech (5G, Internet of Things, AI, VR/AR, blockchain and other disruptive innovations). The following is my perspective (not any affiliation). - Pete Mathias Write me: pete.a.mathias@gmail.com

1. DECADE INSIGHTS
2019 Media & Entertainment Trends
Insights on business developments in music, video, gaming, publishing and relevant technology.
Pete Mathias

2. DECADE INSIGHTS
Now is an extraordinary time for entertainment. Academy Award-
winning directors are shooting films on iPhone, songwriters create
hits using artificial intelligence, online games reach Super Bowl-size
audiences—there is so much going on.
I use data to make sense of developments in creative segments
(music, video, podcasting/voice, publishing, esports) and related
tech (5G, Internet of Things, AI, VR/AR, blockchain and other
disruptive innovations).
The following is my perspective (not any affiliation).
- Pete Mathias

3. DECADE INSIGHTS
Entertainment & Media trends 2019
Recordings
Publishing
Live
Brand & Social
MUSIC
TV broadcasting
Online video
Movies & Cinema
VIDEO
5G
Internet of Things (IoT)
Artificial Intelligence
AR/VR
Blockchain
...and more
TECHNOLOGY
Podcasting & Voice
E-sports & Gaming
Books & Publishing
OTHER MEDIA
1 2 3 4

4. DECADE INSIGHTS
Streaming gives artists access to 2 billion music fans.
# monthly active users per streaming platform, millions 2019
Source: Forbes, Decade Insights
0
250
500
750
1000
Tencent Music Netease Spotify SoundCloud JioSaavn Pandora Anghami Apple Music Deezer
Monthly Active Users

5. DECADE INSIGHTS
Tech companies are disrupting the “concert space.”
Startup Sofar Sounds— as well as giantAirBnB— are transforming the “concert space,” bringing music into homes.
WWW.SOFARSOUNDS.COM

6. DECADE INSIGHTS
“It’s not me, because it is just a name.
It’s like a brand, which I own and I have the rights to”
- Billie Eilish

7. DECADE INSIGHTS
TV streaming platforms are winning creative respect.
# of Emmys won 2018
Source: Hollywood Reporter
Netflix
HBO
NBC
FX Networks
Amazon
0 6 12 18 24
8
12
16
23
23

8. DECADE INSIGHTS
Internet talent has the scale of broadcast talent.
# views per aired show, millions
Source: Nielsen, Social Blade, Decade Insights
0
1
2
3
4
Stephen Colbert Jenna Marbles Jimmy Fallon Shane Smosh Jimmy Kimmel
YouTube
Late Night

9. DECADE INSIGHTS
Consumers like internet TV, but advertisers still prefer broadcast.
$ advertising spending, billions
Source: Nielsen
0
75
150
225
300
2010 2015 2019
TV Online

10. DECADE INSIGHTS
Advertising spend now allocated to many “influencer” segments.
No longer are advertisers strictly focusing on influencers with
large audiences—rather they are focusing on smaller segments too.
Source: Decade Insights
1K - 5K followers
NANO INFLUENCER
5K-100K followers
MICRO INFLUENCER
100K+ followers
INFLUENCER

11. DECADE INSIGHTS
China is becoming the world’s blockbuster film market.
# of films grossing more than $200M by release year (Estimated 2020-2022)
0
7.5
15
22.5
30
2014 2015 2016 2017 2018 2019 2020 2021 2022
China
US
Source: Box Office Mojo, Decade Insights

12. DECADE INSIGHTS
Viewership for esports rivals big sporting events.
# viewers per big event
Source: Nielsen, League of Legends
0
50
100
150
200
League of Legends Superbowl
Viewers

13. DECADE INSIGHTS
Audiobooks are transforming traditional formats.
Audible reimagines the cookbook with “Our Harlem,” which
integrates music, kitchen sounds, and conversation into the kitchen.
Source: audible.com
WWW.AUDIBLE.COM

14. DECADE INSIGHTS
Netflix is entertaining the world with machine learning + personalization.
Artwork personalization is just one of the many use cases that Netflix is relying on to drive innovation.
Source: Netflix
WWW.NETFLIX.COM

15. DECADE INSIGHTS
Blockchain changes how media gets from creators to fans.
Livepeer is making live broadcasting that distributes all content via peer-to-peer networks.
Source:
State of the Dapps
WWW.LIVEPEER.ORG

16. DECADE INSIGHTS
Virtual Reality is close to its breakthrough consumer moment.
Facebook’s Oculus Quest may bring virtual reality into the mainstream.
Source: Oculus
HTTPS://WWW.OCULUS.COM/QUEST

17. DECADE INSIGHTS
There’s 100+ trends— want all them?
For all 100+ trends, go to: http://bit.ly/2019MediaTrends
Write me: pete.a.mathias@gmail.com