1. BUSINESS PLAN
BLACK NELL GROUP PTY LTD
COMPILED BY LIBSA GIYANI

2. TABLE OF CONTEST
HEADING page
• Executive summary 1
• Background 1 - 2
• Management summary 2 - 3
• Marketing plan 4 - 6
• Swot Analysis 6 -
• Financial plan 7 - 8
Attachment:
Registration certificate

3. BUSINESS CONTACT DETAILS
BUSINESS NAME BLACKNELL GROUP PTY LTD
TRADING NAME BLACKNELL GROUP PTY LTD
TYPE OF BUSINESS PRIVATE COMPANY
FORM OF BUSINESS PRIVATE COMPANY
REGISTRATION NUMBER 2013/139487/07
INCOME TAX NUMBUER 9557980167
PHYSICAL ADDRESS
1033 Mantlole Section
Ba-Mokgoko
Mmametlhake
0432
PROVINCE Mpumalanga
POSTAL ADDRESS
276 Rammala Street
Sunvelley
Mamelodi west
Gauteng Pretoria
South Africa 0122
CELL NUMBER 0834787241

4. CONTACT PERSON Peter Aphiri
• EXECUTIVE SAMMARY
Black Nell Group Pty Ltd is a local economic development initiative which aims to bring
about economic development in rural communities in Mmametlhake (Buildfontein) in
Mpumalanga Province
The purpose of this Private Company is to venture into Amusement.
The market
Black Nell Group Limited has witnessed an exciting growth of market in the retail of
amusement both locally and nationality. The market for amusement is said to be growing
by 50% annually.
Organization
Black Nell Group is founded on the idea that maintaining satisfied customers is essential
to the financial health of the company. With this in mind, Black Nell Group will be
working hard to ensure that all of its customer’s expectations are exceeded.
Products and produce
Black Nell Group will offer products and produce such as Toilet Roll, Serviettes, Kitchen
and Garage Wipes
Financials
Black Nell Group is seeking funding to the tune of R 750,330,90 of financing the
acquisition of start-up equipment,
• Background

5. Black Nell Group was conceptualized established out of consolidated effort,
collaboration and consultation between various stakeholder such as Mmametlhake
(Buildfontein) community, Schools, Government Dept (e.g. Hospital, Clinic, E.M.S Dep,
S.A.P.S, Home Affairs, Municipality etc), Shops, Super Markets, Companies, Factories,
Hawkers, and Flee Markets, some state owned by institutions. However, unemployed
women and man who will be member of this Private Company have been in the forefront
to see it that this well-through initiative becomes a dream come true. Black Nell Group
was founded in 2012 by a group of males. It was registered as Private Company. The
Company is requesting 20m x 15m of stand. Black Nell Group is located in
Mmametlhake village in greater J.S Moroka municipality.
vision
Black Nell Group is to create viable business enterprises through Private Company
approach.
Mission
Local economic development through community initiatives.
Objectives
• Staff development
• To ensure the communication between producer and consumers.
• To render out project through a proven track record.
• Mobilize the entire community i.e. woman and youth.
• MANAGEMENT
• BOARD OF DIRECTORS
Black Nell Group will be managed by the board of directors as in accordance with
Private Company Act No. 14 of 2005. The board will be responsible for making all the
executive decision and to oversee the operation of the Private Company. Directors are
also member and shareholder of the Private Company
• project manager
The project manager is an ex-official of the board. The project manager will manage the
day to day operation of the Private Company and report direct to the Board. The project
manager will also be responsible for implementing the Board resolutions. Other duties
will include networking with other Private Companies and stakeholders and the
marketing of Private Company’s products.
• managementgaps

6. The Private Company will depend on professionals, particularly our part-time
bookkeeper for some financial management assistance. We also lack knowledge on
human resources issues however we plan to utilize our network of business associates to
advise us when the need arises.
• personnelplan
The cornerstone of the personnel plan is to maximize productivity and minimize labour
burden on the Private Company’s operation expenses. As the Private Company grows, we
expect to see steady increase in our personnel to match the increasing demand of
products.
organizationalstructure
BOARD OF DIRECTORS
SUPPORT STRUCTURE
(J.S MOROKA
MUNICIPALITY)
BOOKEEPER / AUDITOR
PROJECT
MANAGER

7. MEMBER &
LABOURERS
4. MARKETING PLAN
4.1 PRODUCTS AND PRODUCE
4.2 PLACE
Black Nell Group is located at Mmametlhake (Buildfontein) area in greater J.S Moroka
Municipality under Mpumalanga District, Mpumalanga province. Mmametlhake area is situated
approximately 50km east of Hammaskraal CBD (Central Business District) Mmametlhake is a
rural area settlement of Bakgatla- Ba Mokgoko people. Setswana is the most spoken language in
the area. The population of this community is estimated at 170 000 people. Unemployment is
said to be above 70%. Government is the main employer in Mmametlhake area. This is due to
lack of industries. Women and youth are said to be the most unemployed groups.
4.3 marketing strategy
The marketing strategy of Black Nell Group and will center on creating a corporate identity that
clearly defines our market niche and products and services that benefit our costumers. Other
specific marketing strategies will include the following:
4.3.1 Print advert
Keeping Black Nell Group name in front of the customer is necessary. We planed on running
limited space advert in the local newspaper to our name and numbers in front of the
customers. We may attempt to showcase a single produce effort to return revenue from the
advert.
4.3.2 Wordof mouth
By giving first-time customer great service and a fair price, the word is sure to spread. All
marketing decisions with regards to specific media choice, frequency, size and expenditure will
be contacted on and on- going basis with careful consideration of return generated.
4.3.3 Promotionstrategy

8. Our most important vehicle for sales promotion will be our monthly special and discounts. In
the future, we plan to develop a leaflet for our products and produce.
4.5 target market
Our target market include retail supermarket and Government Dept
4.6 market segmentation
Our market segment will include local market.
Black Nell Group want to establish a significant large regular customer base. The Group aims to
create a reputable image by offering convenience, expedience and good customer service.
4.7 Competitions
Black Nell Group will be the first amusement business to be established in Mmametlhake area.
The only existing competitors are cash amusement in the nearest village.
4.8 Competitive edge
Black Nell Group competitive edge is the ability to offer convenience and rapid service and high
quality products. Black Nell Group will also compete well by focusing on convenience and
offering high level customer service. Additional, its honest reputation will be a major factor
building a larger base of regular customer’s both locally and nationality.
4.9 Market researchfinding
We have conducted a market research and our findings are as follows:
There is less competition in the area
There is a great opportunities in Mmametlhake to supply ________
There is a great demand for amusement in retail markets and community at larger.
4.10 Distributionstrategy
We aims to acquire deliver vehicle which will be used to deliver our products and produce to our
local and national market. Our costumer will also buy our products and produce from our
location.

9. 5. SWOT ANALYSIS
a. Strength
• Member have undergo training on _________
• Some members have business managing skills experience
b.Weakness
• Lack of start-up fund
c. Opportunities
• Tender opportunities
• Support from stakeholders.
d. Threats
• Lack of funding
• Emerging of similar businesses in the area.
6. FINANCIAL PLAN
• START-UP COSTS

10. ITERM DESCRIPTION QNTY UNIT
PRICE
AMOUNT
1 ToiletRoll Making
Machine 2.2 Turbo
1 R629,995,00 R629,995,00
2
Pneumatic Lifter 1 R12,995,00 R12,995,00
3
Bag Sealer 1 R5,995,00 R5,995,00
4 JumboRoll(Recycled
Paper)
1 R8,550,00 R8,550,00
5 Core (12 Bundle) 1 R650,00 R650,00
Subtotal R658,185,00
14%
V.A.T
R92,145,90
Total R750,330,90