1. Peter Arpag
2870 May Street - Hood River, OR 97031 - USA - arpag4@gmail.com - +64 (0)21 165 7735 - page of 31
IN BRIEF
Accomplished brand leader with proven record of achievement in product development,
manufacturing, sales, marketing and product distribution. Broad-based management
experience and strong communication skills applicable to expanding businesses, particularly
those moving toward mass-production and global product distribution.
CORE COMPETENCIES
• Product Development. Experienced in rapid-paced development of complex products.
- Designed and developed over 170 branded products and 40 SMU’s.
- Familiar with many materials and production technologies including fiberglass/ carbon fiber,
moldings, extrusions, RF & Thermal welding, technical sewing, electronic production and more.
- Knowledgeable in many required standards such as ANSI, ISO,ASTM, CE, EN, NMMA and others.
- Created hundreds of trademarked names, logos and distinct product identities.
• Creative Branding & Marketing. Adept at using digital, social, traditional and grassroots methods.
- Crafted unique and thriving brand identities for Aquaglide,Amundson SUP and others.
- Initiated cost-effective opinion-leader/ social media programs to drive brand awareness.
- Oversaw development of several B to B and global consumer websites.
• Sourcing. Knowledgeable about forming manufacturing partnerships.
- Successfully initiated and maintained quality manufacturing with dozens of partners in semi-
custom and mass production.
- Highly experienced with Asian production.
Executive Management. Successful leader with vision to set clear goals and skills to reach them.
- Experienced in business plan development and direct management of P&L responsibility.
- Adept at contract negotiation, manufacturing and distribution agreements.
• Analysis. Accomplished in trend analysis, risk assessment and strategic product development.
- Initiated successful expansion into several new product categories.
• Partnership Sales. Experienced at forging long-term relationships.
- Spearheaded aggressive growth into international distribution channels.
- Forged lasting partnerships at manufacturing, distribution, retail and consumer levels.
• Leadership/ Team building. A veteran at building highly motivated, collaborative work teams.
- Built and led several successful work teams in product development, marketing, sales and
management.
• Intellectual Property. Skilled at IP management, patent & trademark search and filing.

2. Peter Arpag
2870 May Street - Hood River, OR 97031 - USA - arpag4@gmail.com - +64 (0)21 165 7735 - page of 32
CAREER EXPERIENCE
International Brand Manager - 2006 to 2015
North Sports, Inc.,White Salmon,WA
Hired originally as Marketing Director, promoted after 12 months to manage strategic planning,
R&D and marketing for growing global leader in the water sports industry. Responsible for
market analysis, product design, sourcing, compliance, distribution strategy, advertising,
marketing and ultimate profitability for two brands in the global marketplace. Reported to CEO.
• Developed innovative product range from 7 to over 170 diverse SKU’s.
• Drove sales from under $1M to over $15M USD in annual turnover.
• Expanded distribution from US-only to over 25 countries around the world.
• Instituted systems for maintenance and documentation of product safety compliance.
• Spearheaded successful product range launches in aquapark, SUP and kayak categories.
Sales Manager - 1999 to 2006.
North Sports, Inc.,White Salmon,WA
Responsible for management of multi-million dollar profit center with a staff of 5 and outside
sales agents. Accountable for importing, sales, marketing, profitability, and strategy for
wholesale distribution of Mistral, Naish and ProLimit brands in North and South America.
Reported to CEO.
• Produced between $2 - $5M USD in annual sales.
• Built sales team specializing in partnership sales with industry leaders.
• Led team through industry decline in 2000 and rapid new growth in 2001 to 2006.
• Developed innovative and successful website for Business to Consumer sales.
Executive Director -1996 to 1999.
Columbia Gorge Regional Arts Association., Hood River, OR.
Managed operations of non-profit corporation and community art gallery coordinating staff of 3
and a dedicated team of over 80 volunteers. Reported to Board of Directors.
• Established formation of Regional Arts Council by networking with similar non-profit
organizations resulting in new programs and funding sources for all partners.
• Enhanced public outreach and programming leading to 48% revenue increase over 3 years.
• Negotiated with municipal leaders for funding, program support and lease renewals.

3. Peter Arpag
2870 May Street - Hood River, OR 97031 - USA - arpag4@gmail.com - +64 (0)21 165 7735 - page of 33
Project Design Manager -1993 to 1995.
Media Marketing, Inc., Boulder, CO.
Developed custom, interactive sales software for the newspaper industry. Responsible for
production of interactive territory maps populated with independent market research data.
• Streamlined ZIP Code mapping module for improved function and efficiency.
• Developed client database to track project variables.
• Provided internal and external technical support & training for custom software.
EDUCATION
Bachelor of Arts Degree, Philosophy of Law, cum laude Honors, 1992
University of Colorado Boulder, CO
Dean's List Scholar 1988 to 1992
Extended coursework in printing management, & graphic design 1985 to 1987
Rochester Institute of Technology
COMPUTER EXPERTISE
Creative applications
• Adobe Master Suite (Illustrator, Photoshop, In Design, Premier,Acrobat, etc.)
• CAD experience, Dreamweaver, Quark, Streamline and Font-building applications
Database applications
• MS Access, FileMaker Pro
Office applications
• MS Office (Excel,Word, Powerpoint, Outlook, etc.)
Inventory systems/ Bookkeeping
• MAS200,Acc/Pac, Quickbooks Pro
CONTACT INFORMATION
Peter Arpag
2870 May Street
Hood River, OR 97031
arpag4@gmail.com
+64 (0)21 165 7735
*References and additional work history available upon request. Extensive experience in product
distribution, graphic design, sales and management.