This document discusses the importance of psychology for business success. It argues that a business owner's psychology directly impacts their business, so improving one's self-awareness, mental discipline, emotional management, behaviors, and interpersonal skills is key. It identifies common forms of self-sabotage like excuses, distractions, and busyness. The document advocates forecasting how one's current habits may affect their future and reprogramming oneself to replace sabotage with effective psychology skills in order to achieve business and personal success. It promotes Peter Charleston's coaching and psychology services to help business owners with this.

1. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
Getting Your
Peter Charleston
Counselling and Coaching Psychologist
www.petercharleston.com
Psychology in Order
To ensure startup success

2. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
What stage are you at ?
2
Running your business by the traditional rules and method you
were taught, frustrated by how stuck this has made you.
3 Questioning your method but not having a dream
4
Having a dream, creating a new method, but lacking the
psychological skills to implement it
5
The dream, the method, and your psychology
all start to align
6 Living the dream
1 Business not started, but you want it to really work

3. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
Business ideas
Good ones are everywhere.
What matters is whether you have the psychological strength
to choose the right idea for you to implement,
and follow that good idea through until you
succeed.
There is no way of being sure of this, but knowing
yourself can significantly improve this process.

4. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
How important is your psychology ?
“ Your business is nothing more than a
distinct reflection of who you are.
If your thinking is sloppy, your business will be sloppy.
If you are disorganised, your business will be disorganised.
So if your business is to change,
you must change first. ”
Michael E Gerber, The Emyth Revisited, 1995, p.5

5. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
The startup challenge
Everything you do affects the business.
You can’t hide all your faults when serving others.
The business tests your abilities on a daily basis,
and your level development determines how you respond.
You don’t know what you will earn next week.
The pressure is on, every mistake or delay costs money and time.
This is why most people stay an employee their whole career.

6. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
How important is your psychology ?
“ Rule your mind or it will rule you. ”
Horace, Roman Poet, 1st Century B.C.

7. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
How much time do you spend strengthening your psychology ?
“ I never got around to
reading that book on
Success you recommended. “
“ If only I had studied better at school. ”
“ I just haven’t had time for self reflection. ”
The success phone is ringing, can you hear it ?
Will you answer the call ?

8. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
Forms of self sabotage
Self Awareness — blind spots, denial, unwillingness
Mental — self criticism, pessimism, self blame, excuses
Emotional — aggression, guilt, moodiness, resentment, hurt
Behavioural — procrastination, distractions, risky behaviour,
doing something at the last minute, rushed decisions, laziness
Interpersonal — not informing others, habitual lying,
overly competitive, dishonesty

9. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
Forecast your future
By predicting the pain you could
be in, you might change now.
If you multiply what you are doing to yourself now by ten years,
then you can predict in ten years time the consequences
of not changing your current habits and work situation.

10. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
What Life you want to create?
Life of Dissatisfaction
Seeking pleasure Avoiding pain
Life of Satisfaction
Delaying pleasure Confronting pain
(& your psychology)
(& growing your psychology)

11. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
Psychology skills for startups
3. Emotions management, coping and resilience
2. Mental discipline, attitude, quality decision making
1. Self knowledge, insight, purpose, and the courage to express it
4. Effective behavioural habits
5. Interpersonal competence

12. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
Self Sabotage: Behavioural component — busyness
Humans have never had so much time. In the last century
Westerners added 25 years to their life expectancy.
Yet, the way we organise our lives commonly represents,
“A desperate rush, as if driven by the threat that time
will leave us behind.” John Ralston Saul.
And yet our inactivity has increased.
Spending large amounts of time on things that don’t
matter is one of the most common forms of self sabotage.

13. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
Self awareness component — distractions
The average time Australians spend each week
watching television is 21 hours and 48 minutes.
They also spend on average 9 hours and
24 minutes on the Internet.
As a result our communication skills are
less than optimal. We lose the skill of
connecting with others.

14. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
Mental component— excuses
Think of all the excuses you make and ways you
justify why you haven’t reached your goals.
How do you let yourself off the hook ?
Excuses help us avoid our fears.

15. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
The ego problems
All the problems are
EGO problems.
And your fragile ego is hungry
for things you don’t really need
and are not useful.

16. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
Reprogramming yourself
If it’s you who is getting in your own way,
are you willing to do whatever it takes
to change, in order to achieve success in
your business and happiness in your life ?
This means confronting and defeating
your sabotage, and replacing it with
effective psychological skills. Your whole
being can be redirected towards success and
happiness rather than struggle and suffering.
You just need a good
enough reason to improve,
or else change does not occur.

17. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
My services
1 to 1 business owner coaching
(live and online)
Executive coaching
Team coaching
www.petercharleston.com https://au.linkedin.com/in/petercharleston.
Psychology for Success Course
Business development consulting

18. ©
Copyright
2015
Peter
Charleston.
All
rights
reserved.
My Practical Psychology for Business Success Course
Module 1 - Gaining Insight
Module 2 - Building Mental Strength
Module 3 - Building Emotional Strength
Module 4 - Building Behavioural Strength
Module 5 - Improving Interpersonal Skills
Module 6 - Sustaining Positive Momentum
Providing you with the vital intangible business tools to help you succeed.