A new website designed to build training solutions that drive profits from wisdom in the payment card industry

4. Topic Area Description <60 mins 1-2 Hrs ½ Day Essentials Cards + Consumer Banking strategy Why banks offer cards and how they fit within the retail proposition   Issuing Fundamentals Opportunity and features of different card types   Acquiring Fundamentals Value chain, characteristics and business drivers   Transaction Life Cycle How the money and data flows in a 5 party model   Organisation & Resource Planning Structure, Functions, Needs and Dependencies  Technology & Processing Role of technology and the potential to outsource   Credit & Fraud risk Pre/Post issue credit risk. Fraud source & solution    Role of branches Defining + managing the Sales vs. Service balance   Distribution channels Strengths and weaknesses of each channel   Card Marketing Life Cycle Tactics to drive Activation, Usage & Retention    Profitability Primary drivers of cost and revenue   

5. Description <60 mins 1-2 Hrs ½ Day Marketing , Segmentation Justification, method, process and examples    Proposition & Positioning The offer and fit relative to other bank products   Design: Image & identiity Cosmetic approach to competitive differentiation  Sales Channel Management SWOT analysis of channels. Balancing roles of each   Activation Tactics to motivate the first transaction   Driving Debit Usage Analysis and techniques to stimulate ongoing usage    Driving Credit Usage The why, how and when of the promotions to offer    Loyalty & Retention Adopting techniques to extend customer lifetime    Affinity & Co-branding Managing risk and reward in Partnership marketing    Profitability PrePaid Identifying key cost and revenue drivers   Debit Identifying key cost and revenue drivers    Credit Identifying key cost and revenue drivers    Commercial Identifying key cost and revenue drivers  Acquiring Identifying key cost and revenue drivers  

6. Topic Area Description 30-60 mins 1-2 Hrs ½ Day Acquiring Strategy & Business Case Justification, components and business drivers  Segmentation & Marketing Segment characteristics, building a value proposition   Risk Credit and Fraud risk in the physical and virtual world   Pricing, Servicing & Benchmarks Competition, positioning, process and performance   E-Commerce What is different on-line Issuer Credit Risk Strategy & Policy Attitude & appetite for risk. Balancing risk & reward  Pre Issue: Application Processing & Credit Scoring Defining risk approach, matching method to channel. Developing and managing credit scoring    Post Issue: Authorisation, Credit Limits, Behaviour & Collections Controlling risk through the card life cycle, maximising profit potential, whilst limiting exposure   

7. Topic Area Description 30-60 mins 1-2 Hrs ½ Day Hot Topics Sub-Prime: why, who for and how Marketing & risk measures for high risk customers   Performance Management Measurement that leads to business improvement   Marketing innovation Innovations that respond to competitive intensity    Sub Segmentation Drilling down to the profitable customer cells    Reputation & Regulation Managing the impact on products, performance and perception   Recession Management Tactics for the downturn: a new approach to portfolio management  

9. Peter Hall Intuition International Limited Jura House Birchwood Lane Chaldon United Kingdom CR3 5DQ + 44 1883 348361 + 44 7802 409236 [email_address] www.knowplastic.biz your guiding force