This was a presentation given by Peter James of WSI Digital Advantage to the Bourne chapter of BNI in Thtacham, Berkshire UK. The presentation covers the impact of the Google Panda and Penguin algorithm changes on websites.
9. Some websites have used artificial methods
to try and improve their rankings
10. What do I do to protect websites?
• Content that is unique and useful to visitors
• Keywords properly emphasised
• Social media sharing
• Links to Google profiles
• Tagged customer reviews
• Google place optimised and linked
• Online business directory entries
• Social media engagement
• Online press releases
• Content marketing
• Video marketing
11. What can you do to help protect our
websites in Thatcham?
12. Look out for vulnerable customers, prospects
and business associates.