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Similaire à BRAND MAX 22/09/11 Ramp it up - maximising events using realtime social technology (20)
BRAND MAX 22/09/11 Ramp it up - maximising events using realtime social technology
- 4. So how can we add some extra magic? Lets make some social media magic
- 9. Creating an event specific website An event website allows you to pull together all social channels
- 14. Live audio blogging Audio blogging creates instant audio content which can be easily shared
- 15. Live streaming Ustream broadcasts your event anywhere in the world as it happens
- 16. Live streaming Ustream broadcasts your event anywhere in the world as it happens
- 18. Live social media display Interactive screens powerfully display aggregated social content
- 19. Live social media display Interactive screens powerfully display aggregated social content
- 22. Social media can be measured PeerIndex measures authority, activity & audience
- 23. Social media can be measured Klout powerfully tracks amplification probability & true reach
- 24. Social media can be measured Twitalyzer offers dozens of ways to visualise your social media efforts
- 25. Case study: Smirnoff presents Sensation Mission: Use RFID technology to connect the event with the online world
- 26. Case study: Smirnoff presents Sensation An automatic check-in was posted to Facebook when guests arrived
- 27. Case study: Smirnoff presents Sensation Roaming brand ambassadors had tablets with integrated cameras
- 28. Case study: Smirnoff presents Sensation Guests could choose from a selection of pre-designed ‘wall posts’
- 30. Case study: Volkswagen: Twitter zoom campaign Mashup of Twitter, Google maps and real world prize locations http://bit.ly/twitzoom