Steffen talks about the importance of harnessing positive reviews.

1. Review Economy
@SHedebrandt

2. What is Airtame?

11. Growth team
Content
Voice /
Social
Reviews
Partnerships
Paid
Mail Flows
PR
Tracking /
Analytics

12. What is the Review Economy?

17. How to win in the review economy?

20. How to ramp up the harvesting?
1. Create value for your customers
1. Built a system that identifies happy users
1. Harvest the goodwill
1. Direct the goodwill towards an online reflection

24. New customers

25. IndieGoGo

26. The customers gets the mail

27. Unhappy Customer

28. Happy Customer

32. Okay, get to the case…
Can I make money on this?

38. What to do when that’s in place?

39. Start tracking your rankings

40. Learn how the search engine

41. Setup up ads

42. What have we learned?

45. BRAND
“If you could give one piece of advice to your younger self
that pertains to your career in marketing, what would it be?”
“I would tell myself that a brand is the sum of every
experience a customer has with your company, and a strong
brand will always generate long-term growth and revenue.
It’s important to think about the entire customer lifecycle and
relentlessly improve the interactions customers have with
your company.”
Bill Macaitis
CMO - SLACK

48. @SHedebrandt